In this :30, a sweet elderly woman unseals an envelope to see a greeting card from a grandchild. She’s beaming until she actually opens the card and glitter pours out of it onto the floor. She starts to utter an expletive which isn’t completed thanks to a timely cut. Also, thankfully, that cut transitions to a Neato robot vacuum in action.
Brigg Bloomquist of GO showed his comedic touch in this campaign for agency Doner Los Angeles.
Client Neato Agency Doner LA Rob Strasburg, chief creative officer; Jason Gaboriau, executive creative director; Jason Tisser, associate creative director/art director; Regan Kline, associate creative director/copywriter; Lauren Culbertson, art director; Bob Samuel, producer; Maria Carr, sr. VP/brand leader; Jason Villar, brand leader; Matt MacDonnell, EVP, director of brand planning; Marlene Calderon, sr VP, strategy & planning. Production GO Brigg Bloomquist, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Aesli Grandi, managing partner/producer; Greg Jones, line producer; Carol Fahey, production supervisor; Pablo Berron, DP. Editorial Cut+Run Frank Effron, editor; Carr Schilling, exec producer; Ali Reed, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
