In this :30, a sweet elderly woman unseals an envelope to see a greeting card from a grandchild. She’s beaming until she actually opens the card and glitter pours out of it onto the floor. She starts to utter an expletive which isn’t completed thanks to a timely cut. Also, thankfully, that cut transitions to a Neato robot vacuum in action.
Brigg Bloomquist of GO showed his comedic touch in this campaign for agency Doner Los Angeles.
Client Neato Agency Doner LA Rob Strasburg, chief creative officer; Jason Gaboriau, executive creative director; Jason Tisser, associate creative director/art director; Regan Kline, associate creative director/copywriter; Lauren Culbertson, art director; Bob Samuel, producer; Maria Carr, sr. VP/brand leader; Jason Villar, brand leader; Matt MacDonnell, EVP, director of brand planning; Marlene Calderon, sr VP, strategy & planning. Production GO Brigg Bloomquist, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Aesli Grandi, managing partner/producer; Greg Jones, line producer; Carol Fahey, production supervisor; Pablo Berron, DP. Editorial Cut+Run Frank Effron, editor; Carr Schilling, exec producer; Ali Reed, producer.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
