This spot shows kids who believe in their future and that they have what it takes to realize their aspirations and to make a positive difference in the world. The message from sponsor Dimension Data is simply that "if you believe you can do anything, we're here to help you do it."
Director Gordon Lindsay of South African production hose bouffant directed this inspiring piece out of agency Owen Kessel Leo Burnett, Johannesburg.
Client Dimension Data Agency Owen Kessel Leo Burnett, Johannesburg, South Africa Donovan Bryan, executive creative director; Angela Galinos, creative director; Sally Walland, producer. Production Bouffant, Johannesburg Gordon Lindsay, director; Leanne Kumalo, producer; Peter Carr, producer. Timothy Pike, DP; Lauren Wilensky, production art director. Postproduction Offline Deliverance Ricky Boyd, editor. Postproduction Online Bladeworks
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
