Google Glass explorer Sabita Malla, a research officer in Nepal for the World Wildlife Fund, shows us how Glass technology can assist conservation efforts. We follow her as she tracks rhinos and is able to capture photos of them and make her notes instantaneously hands-free via Glassware’s Field Notes on Google Glass.
Alan Bibby and Paul Minor of Logan East directed this Google Glass Explorer Story, “Nepal,” for Anomaly, New York.
Client Google Glass Agency Anomaly New York Mike Byrne, chief creative officer; Eric Segal, executive creative director; Jason Musante, creative director; Andrew Loevenguth, head of production; Niki Polyocan, executive producer; Jennifer Hile, sr. producer; Rich Jacques, art director; Luke Sacherman, copywriter. Production Logan East Alan Bibby, Paul Minor, directors; Magni Agustsson, DP; Dan Sormani, exec producer; Ryan Creighton, line producer. Editorial Logan East Brad Waskewich, editor; Madison Brigode, producer. Visual Effects Logan East Jeffery Welk, designer; J. John Corbett, VFX supervisor. Post MPC Mark Gethin, colorist. Audio Sound Lounge Rob DiFondi, mixer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
