Google Glass explorer Sabita Malla, a research officer in Nepal for the World Wildlife Fund, shows us how Glass technology can assist conservation efforts. We follow her as she tracks rhinos and is able to capture photos of them and make her notes instantaneously hands-free via Glassware’s Field Notes on Google Glass.
Alan Bibby and Paul Minor of Logan East directed this Google Glass Explorer Story, “Nepal,” for Anomaly, New York.
Credits
Client Google Glass Agency Anomaly New York Mike Byrne, chief creative officer; Eric Segal, executive creative director; Jason Musante, creative director; Andrew Loevenguth, head of production; Niki Polyocan, executive producer; Jennifer Hile, sr. producer; Rich Jacques, art director; Luke Sacherman, copywriter. Production Logan East Alan Bibby, Paul Minor, directors; Magni Agustsson, DP; Dan Sormani, exec producer; Ryan Creighton, line producer. Editorial Logan East Brad Waskewich, editor; Madison Brigode, producer. Visual Effects Logan East Jeffery Welk, designer; J. John Corbett, VFX supervisor. Post MPC Mark Gethin, colorist. Audio Sound Lounge Rob DiFondi, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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