Google Glass explorer Sabita Malla, a research officer in Nepal for the World Wildlife Fund, shows us how Glass technology can assist conservation efforts. We follow her as she tracks rhinos and is able to capture photos of them and make her notes instantaneously hands-free via Glassware’s Field Notes on Google Glass.
Alan Bibby and Paul Minor of Logan East directed this Google Glass Explorer Story, “Nepal,” for Anomaly, New York.
Client Google Glass Agency Anomaly New York Mike Byrne, chief creative officer; Eric Segal, executive creative director; Jason Musante, creative director; Andrew Loevenguth, head of production; Niki Polyocan, executive producer; Jennifer Hile, sr. producer; Rich Jacques, art director; Luke Sacherman, copywriter. Production Logan East Alan Bibby, Paul Minor, directors; Magni Agustsson, DP; Dan Sormani, exec producer; Ryan Creighton, line producer. Editorial Logan East Brad Waskewich, editor; Madison Brigode, producer. Visual Effects Logan East Jeffery Welk, designer; J. John Corbett, VFX supervisor. Post MPC Mark Gethin, colorist. Audio Sound Lounge Rob DiFondi, mixer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
