Andy McLeod of Rattling Stick directed this Goodyear spot in which a walrus mistakes the sound of a man scraping ice from his car as the mating call of another walrus. Audio played a key part in keeping the ice scraping sound a mystery until its source is revealed in the commercial–Parv Thind of Wave Recording Studios served as sound designer/mixer.
Credits
Production Company: Rattling Stick, London Andy McLeod, director; Kate Martin, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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