Created by Goodby Silverstein & Partners and directed by Jonny Mass of RSA Films, this spot for BMW’s annual Road Home Sales Event shows how a quirky happening gives a father the wrong idea about the holiday gift he’s getting from his son.
This :45 commercial puts known category tropes (big red bow, anyone?) together with the power of Mother Nature to show us what can happen when the right thing falls into the wrong context.
“The idea is a welcome shift from the usual. It takes what we know of the holidays and holiday car commercials and adds a signature wink,” said Wes Phelan, executive creative director, Goodby Silverstein & Partners.
Starting this week and running into the World Cup, BMW plans to run the "Big Red Bow" spot on TV and online.
Credits
Client BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman and co-founder; Margaret Johnson, partner, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, art director; Belen Russomanno, copywriter; Bonnie Wan, partner, head of brand strategy; Stephanie Phillips, group brand strategy director; Kevin DeStefan, Lucas Goodbody, brand strategy directors; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Jane Warren, deputy director of research strategy; Jim Haight, head of production; Matt Flaker, executive producer; Jennifer de Leon, Daniel Chang, producers; Jim King, director of graphic services. Production RSA Films Jonny Mass, director; Luke Ricci, president; Buddy Brakha, exec producer; Carolyn Pedrossian, head of production; Jon Dawes, producer; Pete Konzcal, DP. Editorial Uppercut Editorial Joaquin Machado, editor; Allen Rounsley, assistant editor; Jared Thomas, head of production. Music Racket Club Justin Hori, creative director; Adrian Womack, creative producer; Becky Mathai, associate producer. Sound Design/Audio Post Sonic Union Steve Rosen, sound designer/mix engineer; Justine Cortale, audio post studio director. VFX The Mill John Leonti, shoot supervisor; Hillary Thomas, exec producer; Alexander Candlish, creative director; Kim Downing, producer; Abigail Riegel, Kevin Diaz, VFX artists; Paul Yacono, colorist; Denise Brown, sr. producer; Gemma Parr, sr. color assistant; Jacob Suffern, color assistant.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
