Created by Goodby Silverstein & Partners and directed by Jonny Mass of RSA Films, this spot for BMW’s annual Road Home Sales Event shows how a quirky happening gives a father the wrong idea about the holiday gift he’s getting from his son.
This :45 commercial puts known category tropes (big red bow, anyone?) together with the power of Mother Nature to show us what can happen when the right thing falls into the wrong context.
“The idea is a welcome shift from the usual. It takes what we know of the holidays and holiday car commercials and adds a signature wink,” said Wes Phelan, executive creative director, Goodby Silverstein & Partners.
Starting this week and running into the World Cup, BMW plans to run the "Big Red Bow" spot on TV and online.
CreditsClient BMW North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman and co-founder; Margaret Johnson, partner, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Guillermo Aliaga Pueyrredon, art director; Belen Russomanno, copywriter; Bonnie Wan, partner, head of brand strategy; Stephanie Phillips, group brand strategy director; Kevin DeStefan, Lucas Goodbody, brand strategy directors; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Jane Warren, deputy director of research strategy; Jim Haight, head of production; Matt Flaker, executive producer; Jennifer de Leon, Daniel Chang, producers; Jim King, director of graphic services. Production RSA Films Jonny Mass, director; Luke Ricci, president; Buddy Brakha, exec producer; Carolyn Pedrossian, head of production; Jon Dawes, producer; Pete Konzcal, DP. Editorial Uppercut Editorial Joaquin Machado, editor; Allen Rounsley, assistant editor; Jared Thomas, head of production. Music Racket Club Justin Hori, creative director; Adrian Womack, creative producer; Becky Mathai, associate producer. Sound Design/Audio Post Sonic Union Steve Rosen, sound designer/mix engineer; Justine Cortale, audio post studio director. VFX The Mill John Leonti, shoot supervisor; Hillary Thomas, exec producer; Alexander Candlish, creative director; Kim Downing, producer; Abigail Riegel, Kevin Diaz, VFX artists; Paul Yacono, colorist; Denise Brown, sr. producer; Gemma Parr, sr. color assistant; Jacob Suffern, color assistant.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More