Part of Goodby Silverstein & Partners’ “There’s Never Been A Better Time” campaign for Cisco, this short shows how technology is keeping refugees in touch with their families, underscoring that rebuilding communication is essential after a disaster.
Titled “People in Crisis,” the film highlights the Cisco Tactical Operation team’s role in humanitarian crises and the vital role that mobile technology plays.
Client Cisco Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Will Elliot, Patrick Knowlton, creative directors; Felip Lima, associate creative director; Maggie Bradshaw, Jeff Limon, Fabio Benedetto, art directors; Jonathan Pelleg, Alex Maleski, Jacob Bass, copywriters; Jessica Pettigrew, executive digital artist; Tod Puckett, director of production; Hilary Coate, executive broadcast producer; Timothy Plain, Tess Kenner, John Riddle, broadcast producers; Danaa Zellers, executive interactive producer. Editorial/Post/VFX Imaginary Forces Michelle Dougherty, creative director; Danielle White, lead editor; Jess Ledoux, editor; Rod Basham, Flame artist; Dan Meeeehan, art director/animator; Timothy Williams, designer/lead animator; Carlos Enciso, Jay Kim, designer/animators; Gabriel Perez, animator; Mariah Hourihan, Wes Yang, Kris Fortin, designers; Robert Harrison, design/animation intern; Ben Apley, exec producer; Tina Starkweather, head of production; Fayna Sanchez, Will Arnold, producers; Rachel Cohn, Krista Templeton, coordinators; Kaitlyn Finn, PA. Footage Sourcing/Licensing Stalkr Aaron Priest, Ellen Callet, footage sourcing and licensing producers. Postproduction Apache Shane Reed, sr. colorist; LaRue Anderson, color correction exec producer. Music/Sound Yessian Chris Plansker, composer; Mike Baluha, sound designer; Andy Grush, music & sound design executive creative director; David Gold, music & sound design exec producer. Audio Post Rohan Young, mixer; Ben Tomastik, audio assistant; Susie Boyajan, audio exec producer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
