Part of Goodby Silverstein & Partners’ “There’s Never Been A Better Time” campaign for Cisco, this short shows how technology is keeping refugees in touch with their families, underscoring that rebuilding communication is essential after a disaster.
Titled “People in Crisis,” the film highlights the Cisco Tactical Operation team’s role in humanitarian crises and the vital role that mobile technology plays.
Client Cisco Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Will Elliot, Patrick Knowlton, creative directors; Felip Lima, associate creative director; Maggie Bradshaw, Jeff Limon, Fabio Benedetto, art directors; Jonathan Pelleg, Alex Maleski, Jacob Bass, copywriters; Jessica Pettigrew, executive digital artist; Tod Puckett, director of production; Hilary Coate, executive broadcast producer; Timothy Plain, Tess Kenner, John Riddle, broadcast producers; Danaa Zellers, executive interactive producer. Editorial/Post/VFX Imaginary Forces Michelle Dougherty, creative director; Danielle White, lead editor; Jess Ledoux, editor; Rod Basham, Flame artist; Dan Meeeehan, art director/animator; Timothy Williams, designer/lead animator; Carlos Enciso, Jay Kim, designer/animators; Gabriel Perez, animator; Mariah Hourihan, Wes Yang, Kris Fortin, designers; Robert Harrison, design/animation intern; Ben Apley, exec producer; Tina Starkweather, head of production; Fayna Sanchez, Will Arnold, producers; Rachel Cohn, Krista Templeton, coordinators; Kaitlyn Finn, PA. Footage Sourcing/Licensing Stalkr Aaron Priest, Ellen Callet, footage sourcing and licensing producers. Postproduction Apache Shane Reed, sr. colorist; LaRue Anderson, color correction exec producer. Music/Sound Yessian Chris Plansker, composer; Mike Baluha, sound designer; Andy Grush, music & sound design executive creative director; David Gold, music & sound design exec producer. Audio Post Rohan Young, mixer; Ben Tomastik, audio assistant; Susie Boyajan, audio exec producer.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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