Part of Goodby Silverstein & Partners’ “There’s Never Been A Better Time” campaign for Cisco, this short shows how technology is keeping refugees in touch with their families, underscoring that rebuilding communication is essential after a disaster.
Titled “People in Crisis,” the film highlights the Cisco Tactical Operation team’s role in humanitarian crises and the vital role that mobile technology plays.
Client Cisco Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Will Elliot, Patrick Knowlton, creative directors; Felip Lima, associate creative director; Maggie Bradshaw, Jeff Limon, Fabio Benedetto, art directors; Jonathan Pelleg, Alex Maleski, Jacob Bass, copywriters; Jessica Pettigrew, executive digital artist; Tod Puckett, director of production; Hilary Coate, executive broadcast producer; Timothy Plain, Tess Kenner, John Riddle, broadcast producers; Danaa Zellers, executive interactive producer. Editorial/Post/VFX Imaginary Forces Michelle Dougherty, creative director; Danielle White, lead editor; Jess Ledoux, editor; Rod Basham, Flame artist; Dan Meeeehan, art director/animator; Timothy Williams, designer/lead animator; Carlos Enciso, Jay Kim, designer/animators; Gabriel Perez, animator; Mariah Hourihan, Wes Yang, Kris Fortin, designers; Robert Harrison, design/animation intern; Ben Apley, exec producer; Tina Starkweather, head of production; Fayna Sanchez, Will Arnold, producers; Rachel Cohn, Krista Templeton, coordinators; Kaitlyn Finn, PA. Footage Sourcing/Licensing Stalkr Aaron Priest, Ellen Callet, footage sourcing and licensing producers. Postproduction Apache Shane Reed, sr. colorist; LaRue Anderson, color correction exec producer. Music/Sound Yessian Chris Plansker, composer; Mike Baluha, sound designer; Andy Grush, music & sound design executive creative director; David Gold, music & sound design exec producer. Audio Post Rohan Young, mixer; Ben Tomastik, audio assistant; Susie Boyajan, audio exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
