It seems every day we’re inundated with commercials that utilize familiar advertising tropes and cliches. And while other spots may try to hide their use of these familiar tools, Liberty Mutual’s “Something to Help You Remember” campaign embraces them head on. In the second iteration of the campaign from Goodby Silverstein & Partners (GS&P NY), more fun is poked at tried-and-true advertising cliches to help you remember Liberty Mutual customizes home insurance.
In the mix of new spots–directed by Tim Godsall of Anonymous Content–is this one entitled “Young People” in which the title characters are at a pool party, having fun with insurance. After all, what’s more inviting than young people having a good time?
“We’ve always really embraced research and strategy. So, when we realized there are scientifically proven ways to get people to engage with and remember your brand, we didn’t want to hide that. Why not be transparent about what we’re selling and how we’re selling it? That level of honesty felt fresh, fun, and most importantly, we know it works,” said David Suarez, co-executive creative director GS&P NY.
CreditsClient Liberty Mutual Agency Goodby Silverstein & Partners New York Danny Gonzalez, David Suarez, executive creative directors; Cam Miller, creative director; Chase Doutre, Daniel O’Connor, Steve Nass, Candace Faircloth, associate creative directors; Sophie Lichtman, Craig Shervin, copywriters; David Spradlin, Nando Sperb, Mila Wizel, art directors; Alexei VanMourik, sr. broadcast producer. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, VP commercials/exec producer; Kerry Haynie, head of production. Production Services Company Merchant Ian Webb, exec producer; Sara Alfaro, head of production; Shannon Barnes, producer. Editorial Arcade Edit Dave Anderson, editor; Andy Trecki, assistant editor; Kirsten Thon-Webb, sr. producer; Crissy DeSimone, exec producer. Online/VFX JAMM Mike Wigart, shoot supervisor & producer; Tim Robbins, lead Flame; Patrick Munoz, Rachel Moorer, Marcus Wood, Flame artists; Derry Frost, digital matte painter; Jon Lazar, VFX coordinator; Asher Edwards, exec producer. Sound Design/Mix Sonic Union Steve Rosen, sound designer/mix engineer; Justine Cortale, studio director
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More