Xfinity and its agency Goodby Silverstein & Partners (GS&P) are unveiling “The Big Questions” campaign that aims to push against the category status quo of internet and mobile network providers. The work raises questions designed to resonate with audiences, and then offers the answers, courtesy of Xfinity’s engineering prowess.
Directed by Tom Noakes of PRETTYBIRD, the campaign’s playful films include this spot titled “Hide & Seek” in which a woman returns home as well-known characters from the entertainment world–including Emily from Emily in Paris and the title character from Ted–scatter and hide throughout the house as a voiceover asks, “With so much great entertainment out there, wouldn’t it be easier if you could find what you want, all in one place?” The answer being Xfinity’s best-in-class content aggregation technology.
Credits
Client Comcast Brand Xfinity Agency Goodby Silverstein & Partners Jeff Goodby, co-creative chairman; Jim Elliott, executive creative director; Jon Wolanske, Ryan Tovani, creative directors; Sean Smith, associate creative director; Maria Sousa Machado, sr. art director; Claire Stokes, sr. copywriter; Jim Haight, director of production; Stephanie DeNatale, executive producer; Nick Goldsmith, sr. producer; Jackie Nelms, producer; Kelly Evans-Pfeifer, deputy director of brand strategy; Adam Arola, group strategy director; Lyniece Hill, brand strategist; Maren Severtson, group communication strategy director; Taylor Yada, sr. communications strategist. Production Company PRETTYBIRD Tom Noakes, director; Kerstin Emhoff, co-founder/CEO; Suzanne Hargrove, VP/exec producer; Jeanne Stawiarski, exec producer; Tracy Hauser, director of production; Maura McCoy, bidding producer; Michaela Johnson, line producer; James Brown, DP; Michael Salven, 1st assistant director; Rosanna Pandolfo, production supervisor; Kelly Smith, production designer. Production Services Company, Bulgaria. B2Y Alexander Kananov, Ivan Ivanov, service producers; Ivanina Burneva, production manager; Todor Chapkanov, 1st assistant director. Editorial Cabin Lucas Baynes, editor; Adam Becht, managing director; Liz Lydecker, director of production; Michelle Dorsch, head of production, LA; Britt Carson, exec producer; Alex Hooker, producer; Ginna Schilling, associate producer; Brian Raess, Erin McCaffrey, assistant editors; Joe D’Ovidio, Lawrence Ng, cutting assistants. VFX Framestore James Razzall, U.S. president integrated advertising; Aron Hjartarson, executive creative director; Alex Thomas, VFX supervisor; Pete King, exec producer; Adam Foster, sr. VFX producer; Jamie Runkle, Diego Bonora, Cydney Wong, Jose Alvarado, associate producers; Timothy Crabtree, compositing supervisor; Brian Creasey, CG supervisor; Maria David, VFX coordinator; Evan Langley, Vasco Cerqueira, Paul Krist, Christopher Halstead, compositors; Glenn Teel, Toby Brockhurst, Flame artists; Taylor Hodgson-Scott, CG animation; Joey Sila, Kevin Baker, CG lighting; Aidan Merryman, CG FX; Omar Taher, CG generalist; Kaho Horiuchi, CG modeling; Meg Pangiochi, CG rigging; Rebecca Teichner, Sean Dollins, CG layout; Menelaos Peristeridis, Benjamin Walant, Nick Hiatt, Steven Messing, digital matte painters; Jake Sadowsky, VFX editor. Framestore Melbourne Glenn Melenhorst, VFX supervisor; Ineke Majoor, VFX producer; Samantha Thrupp, head of digital production; Adela Popescu, line producer; Joe Murphy, production coordinator; Nijesh Sidharthan, CG look dev; Keristan Casey, Aedan Staats, CG modeling; Damien Rogers, CG rigging; Purab Singh, CG tracking; Keith Meure, paint roto; Nick Tripodi, CG animation; Luke Flanagan, CG layout; Drew Wood-Davies, Jon Ossitt, Andrew Dunkerly, CG lighting; Matt Omond, compositor. Sound Design & Mix Lime Studios Joel Waters, audio engineer; Kris Huayta, assistant engineer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music APM Music
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
