Among the latest work in Credit Karma’s “Here’s to progress” campaign out of Goodby Silverstein & Partners is this spot, “Reunion.”
Directed by Rupert Sanders of MJZ, “Reunion” follows a man determined to show up to his reunion in something other than the car he drove in high school, as he uses Credit Karma’s Auto Hub to arrive in style.
Actor Justin Theroux (Maniac, The Leftovers and the future voice of Tramp in Disney’s upcoming remake of classic Lady and the Tramp) is the storyteller in the new TV spot work.
Credits
Client Credit Karma Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, executive creative directors; Joshua Hacohen, Dan Triechel, associate creative directors; Tod Puckett, director of broadcast production; Leila Gage, executive producer; Bonnie Wan, director of brand strategy; Kelly Evans-Pfeifer, strategy director; Lucas Goodboody, sr. brand strategist; Joe Krakoff, jr. brand strategist. Production MJZ, bicoastal/international Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial LA Stewart Reeves, editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX The Mill John Shirley, VFX supervisor/creative director; Lisa Ryan, Matthew Dobrez, Dustin Padgett, 2D artists; Bill Lu, 3D artist; Anastasia Von Rahl, exec producer; Valentina Cokonis, VFX producer; Adam Scott, colorist; Liza Kerlin, telecine producer. Music Butter Music+Sound Aaron Kotler, composer; Annick Mayer, exec producer; Stone Irr, producer. Audio Post Lime Studios Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
