Among the latest work in Credit Karma’s “Here’s to progress” campaign out of Goodby Silverstein & Partners is this spot, “Reunion.”
Directed by Rupert Sanders of MJZ, “Reunion” follows a man determined to show up to his reunion in something other than the car he drove in high school, as he uses Credit Karma’s Auto Hub to arrive in style.
Actor Justin Theroux (Maniac, The Leftovers and the future voice of Tramp in Disney’s upcoming remake of classic Lady and the Tramp) is the storyteller in the new TV spot work.
Credits
Client Credit Karma Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, executive creative directors; Joshua Hacohen, Dan Triechel, associate creative directors; Tod Puckett, director of broadcast production; Leila Gage, executive producer; Bonnie Wan, director of brand strategy; Kelly Evans-Pfeifer, strategy director; Lucas Goodboody, sr. brand strategist; Joe Krakoff, jr. brand strategist. Production MJZ, bicoastal/international Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial LA Stewart Reeves, editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX The Mill John Shirley, VFX supervisor/creative director; Lisa Ryan, Matthew Dobrez, Dustin Padgett, 2D artists; Bill Lu, 3D artist; Anastasia Von Rahl, exec producer; Valentina Cokonis, VFX producer; Adam Scott, colorist; Liza Kerlin, telecine producer. Music Butter Music+Sound Aaron Kotler, composer; Annick Mayer, exec producer; Stone Irr, producer. Audio Post Lime Studios Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
