Register

    Goodby Silverstein & Partners, Director Ruell, AMAZE Take The Awkward Out Of Sex Education, Help Parents Find “Time To Talk” With Their Kids

    By SHOOTUpdated:No Comments2337 Views

    AMAZE, the sex-ed YouTube series with more than 35 million views and 100 animated videos, is launching a commercial campaign to encourage parents to use this time at home to communicate with their kids about sexual health and development

    AMAZE partnered with Sanctuary Content film director Aaron Ruell and ad agency Goodby Silverstein & Partners on “Time to Talk,” an initiative urging parents to be the go-to for their kids’ questions. 

    “During this pandemic, parents have a lot of extra time to spend with their kids,” said David Spradlin, art director, Goodby Silverstein & Partners. “Hopefully, this will inspire some good conversations.”

    The spots, including this one titled “Boner,” humorously remind parents that little kids have big questions. 

    AMAZE.org’s free parent resources are aimed at helping parents create an ongoing dialogue about everything from babies to bodies to gender to consent to relationships with fun animated characters kids can relate to.   

    “The message of the campaign couldn’t be more clear–talk with your kids or the internet will.”, said Preston Lee, executive producer/partner of Sanctuary. “I was literally so inspired by the script that I used a moment during a recent drive to have one of these chats. Yeah, it’s awkward, but it’s also important.”

     To help parents get started and talk with their children about the porn they will inevitably watch, AMAZE partnered with Melissa Pintor Carnagey of Sex Positive Families to develop the #AskableParent Guide to Porn. The resource features a set of videos providing context to online pornography, conversation starters, as well as AMAZE videos on porn that parents can watch with their children to spark discussion.  

    The guide joins AMAZE.org’s ongoing free sexual health resources in response to COVID-19, including a video on social distancing and mental health for young people, and AMAZE.org’s #AskableParent Challenge, a 6-day newsletter program that parents of 4-18 year-olds can begin at any time to help answer kids’ questions while learning is happening at home. 

    AMAZE is a collaboration between Advocates for Youth, Answer, and Youth Tech Health working to create an engaging, age-appropriate, online sex education resource for young people across the globe. With over 35 million views, AMAZE has published over 100 animated videos covering puberty, consent, sexual orientation, healthy relationships, and more.  

    Credits

    Client AMAZE Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Danny Gonzalez, David Suarez, executive creative directors; David Spradlin, art director; Craig Shervin, copywriter. Production Sanctuary, Los Angeles Aaron Ruell, director; Damian Acevedo, DP; Preston Lee, owner/exec producer; Kristen Bedard Johnson, exec producer. Editorial Arcade Edit, New York Kim Bica, editor; Josh Nowlan, assistant editor; Sila Soyer, exec producer; Fanny Cruz, producer. VFX The Mill NY Andrew Sommerville, director of production; Abigail Klimaszewska, head of production; Anne Trotman, finish lead; Julia Paskert, finish production supervisor; Fergus McCall, colorist; Andrew Ceen, David Franzo, color assist; Megan Rumph, color producer; Lucy Gatanis, color production coordinator; Rochelle Brown, color exec producer. Sound Design/Mix One Thousand Birds Torin Geller, Hayley Livingston, sound design; Alex Berner-Coe, producer; Kira MacKnight, exec producer. Music Human James Dean Wells, exec producer. “Cilantro” composed by James Leibow

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Aaron RuellSanctuary



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment