Shopping for a pre-owned vehicle and finding that perfect romantic relationship have a lot in common. From looking for something genuine and reliable to worrying if their online profile and photos accurately represent reality, the parallels are abundant.
Goodby Silverstein & Partners is leaning into this analogy with the creation of Ultimate Match for BMW Certified. The goal: let viewers know that if you go with BMW Certified, you’ll find the one–with your car, at least.
This centerpiece spot in the “Ultimate Match” campaign was directed by Ric Cantor via production company Golden LA.
“There are so many similarities to what people look for when purchasing their vehicle and the qualities they look for in any relationship. This was such a fun and lighthearted approach to highlight the peace of mind and program attributes of a BMW Certified vehicle,” said Jason Zisa, retail and BMW Certified marketing manager.
Matt Edwards, executive creative director at Goodby Silverstein & Partners, added, “Knowing a lot of our BMW Certified audience is currently dating, we are leaning into these relationship tropes in our campaign to tout the benefits of choosing BMW Certified over other used and generic certified options. Finding your ultimate BMW Certified match means having 100% Genuine BMW Parts, the BMW Certified Warranty and so much more.”
CreditsClient BMW North America Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Rich Silverstein, co-founder; Matt Edwards, executive creative director; Clemens Zlami, Kevin Leung, associate creative directors; Duncan Spear, art director; Rachel Nagpal, copywriter; Bonnie Wan, partner, head of brand strategy; Jim Haight, head of production; Matt Flaker, executive producer; Tiffany Yeh, producer. Production Company Golden LA Ric Cantor, director; Sean Kim, DP; Matt Marquis, exec producer; Geoff McLean, producer. Editorial Abandon Editorial Joaquin Martin, editor; Ethan Jacob, assistant editor; Joanna Hall, exec producer. Audio Post/Sound Design Sonic Union Steve Rosen sound designer/mix engineer; Kelly Oostman, audio recording engineer; Joey Glick, assistant mixer; Justine Cortale, exec producer. Music Racket Club Adrea Lavezzoli, exec producer. VFX The Mill Chris Kasten, shoot supervisor, VFX lead Flame artist; Scott Tinter, head of production; Hillary Thomas, exec producer; Sherilyn Martin, sr. VFX producer; Paul Yacono, colorist.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More