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    Goodby Silverstein & Partners, Director Logan Roos Make BMW “The Ultimate Drive-In Machine”

    By SHOOTUpdated:No Comments2343 Views

    BMW, the Ultimate Driving Machine, becomes the Ultimate Drive-In Machine in this slice of life spot directed, shot and edited by Logan Roos of Greenpoint Pictures for agency Goodby Silverstein & Partners.

    “The idea was actually born in my garage more than a month ago. With movie theaters closed and daily life getting pretty monotonous, I thought it would be nice to surprise my wife with our own little personalized drive-in-movie date,” said Wes Phelan, creative director at Goodby Silverstein & Partners.

    Phelan’s impromptu date night was such a success that he decided to share the experience with his BMW client in hopes of putting something together that could inspire other quarantined couples across the globe.

    “With the resurgence of drive-in cinema and the heartfelt nature of the piece, BMW was quick to see the vision,” said Matt Edwards, creative director at Goodby Silverstein (and Phelan’s partner). “And from there, it was just a simple case of art imitating life.”

    But the process of capturing such a moment was far less simple than Edwards makes it seem. BMW, Goodby Silverstein and director Logan Roos had to navigate countless production obstacles, including filming remotely, with all interactions between the client, the agency and the director taking place only via email and a handful of Zoom check-ins.

    “There were definitely a lot of hurdles, but shooting with only my wife and daughter made it safe, and in the end, I think it allowed the film to feel truly authentic with an inescapable homemade touch to it,” said Roos who also served as DP and editor on the commercial which is titled “The Ultimate Drive-in Machine.” 

    Credits

    Client BMW of North America Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, creative directors; Carlos Rangel, associate creative director; Kevin Leung, art director; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Phillips, group brand strategy director; Kevin DeStefan, strategy director; Darien Ahn, brand strategist; Leila Gage, Margaret Brett-Kearns, co-directors of production; Matt Flaker, executive broadcast producer; Daniel Chang, jr. broadcast producer. Production Greenpoint Pictures Logan Roos, director/DP; Tatiana Rudzinski, Trevor King, exec producers; Karen Berkowitz, head of production; Niles Roth, creative director. Editorial Greenpoint Pictures Logan Roos, editor; Tori Vallas-Cullen, postproduction producer. Audio Bobb Barito, audio engineer. Music Human Kamela Anderson, sr. producer; Carol Dunn, exec producer; Mike Jurasits, creative director; John Chris Barnes, composer. Color Grade RCO Seth Ricart, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Greenpoint PicturesLogan Roos



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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