For BMW, the holidays are all about going wherever the mayhem and magic of family takes you. This year Goodby Silverstein & Partners and director Jonny Mass of RSA Films created two spots for BMW’s annual Road Home Sales Event reintroducing the same cast of family members from last winter’s “Big Red Bow” and this year’s Summer On Sales Event for a duo of holiday adventures.
In this spot–entitled “Forget Something?”–we tap into the ever present and hilarious chaos of trying to get the whole family to leave on time for anything–in this case, a holiday ski trip. After all, with two BMWs, ski gear, kids and a pet to wrangle it can be easy to forget something (or someone) important.
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Savannah Bradford, Mayra Aguilar, art directors; Mason Douglass, Dougie Poland, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Katie Coane, deputy director of brand strategy; Weston Borg, brand strategist; Dong Kim, group comm strategy director; Charlotte Cardova, sr. communication strategist; Jim Haight, director of production; Matt Flaker, Rachel Saxon, executive producers; Daniel Chang, sr. producer; Senait Hailemariam, associate producer. Production Company RSA Films Jonny Mass, director; Pete Konczal, DP; Buddy Brakha, exec producer; Client Caluory, producer. Editorial Abandon Editorial Ed Khoma, editor; Andrea Carrino, assistant editor; Joanna Hall, exec producer. Music Racket Club Music Justin Hori, creative director; Adrea Lavezzoli, exec producer. Audio Sonic Union Steve Rosen, audio engineer/mix; Justine Cortale, exec producer. VFX The Mill LA Nhat Tran, shoot supervisor/VFX lead; Thomas Downs, VFX lead; Hillary Thomas, VFX EP; Sherilyn Martin, VFX producer; Paul Yacono, colorist; Krista Staudt, color EP; Denise Brown, color sr. producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
