For BMW, the holidays are all about going wherever the mayhem and magic of family takes you. This year Goodby Silverstein & Partners and director Jonny Mass of RSA Films created two spots for BMW’s annual Road Home Sales Event reintroducing the same cast of family members from last winter’s “Big Red Bow” and this year’s Summer On Sales Event for a duo of holiday adventures.
In this spot–entitled “Forget Something?”–we tap into the ever present and hilarious chaos of trying to get the whole family to leave on time for anything–in this case, a holiday ski trip. After all, with two BMWs, ski gear, kids and a pet to wrangle it can be easy to forget something (or someone) important.
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Savannah Bradford, Mayra Aguilar, art directors; Mason Douglass, Dougie Poland, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Katie Coane, deputy director of brand strategy; Weston Borg, brand strategist; Dong Kim, group comm strategy director; Charlotte Cardova, sr. communication strategist; Jim Haight, director of production; Matt Flaker, Rachel Saxon, executive producers; Daniel Chang, sr. producer; Senait Hailemariam, associate producer. Production Company RSA Films Jonny Mass, director; Pete Konczal, DP; Buddy Brakha, exec producer; Client Caluory, producer. Editorial Abandon Editorial Ed Khoma, editor; Andrea Carrino, assistant editor; Joanna Hall, exec producer. Music Racket Club Music Justin Hori, creative director; Adrea Lavezzoli, exec producer. Audio Sonic Union Steve Rosen, audio engineer/mix; Justine Cortale, exec producer. VFX The Mill LA Nhat Tran, shoot supervisor/VFX lead; Thomas Downs, VFX lead; Hillary Thomas, VFX EP; Sherilyn Martin, VFX producer; Paul Yacono, colorist; Krista Staudt, color EP; Denise Brown, color sr. producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
