For BMW, the holidays are all about going wherever the mayhem and magic of family takes you. This year Goodby Silverstein & Partners and director Jonny Mass of RSA Films created two spots for BMW’s annual Road Home Sales Event reintroducing the same cast of family members from last winter’s “Big Red Bow” and this year’s Summer On Sales Event for a duo of holiday adventures.
In this spot–entitled “Forget Something?”–we tap into the ever present and hilarious chaos of trying to get the whole family to leave on time for anything–in this case, a holiday ski trip. After all, with two BMWs, ski gear, kids and a pet to wrangle it can be easy to forget something (or someone) important.
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Kevin Leung, Clemens Zlami, associate creative directors; Savannah Bradford, Mayra Aguilar, art directors; Mason Douglass, Dougie Poland, copywriters; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communications strategy; Katie Coane, deputy director of brand strategy; Weston Borg, brand strategist; Dong Kim, group comm strategy director; Charlotte Cardova, sr. communication strategist; Jim Haight, director of production; Matt Flaker, Rachel Saxon, executive producers; Daniel Chang, sr. producer; Senait Hailemariam, associate producer. Production Company RSA Films Jonny Mass, director; Pete Konczal, DP; Buddy Brakha, exec producer; Client Caluory, producer. Editorial Abandon Editorial Ed Khoma, editor; Andrea Carrino, assistant editor; Joanna Hall, exec producer. Music Racket Club Music Justin Hori, creative director; Adrea Lavezzoli, exec producer. Audio Sonic Union Steve Rosen, audio engineer/mix; Justine Cortale, exec producer. VFX The Mill LA Nhat Tran, shoot supervisor/VFX lead; Thomas Downs, VFX lead; Hillary Thomas, VFX EP; Sherilyn Martin, VFX producer; Paul Yacono, colorist; Krista Staudt, color EP; Denise Brown, color sr. producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
