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    Goodby Silverstein & Partners, Director Harold Einstein Elbow Their Way Into Comedy For Xfinity

    By SHOOTUpdated:No Comments4328 Views

    When it comes to catching a must-watch, can’t-miss live event, nothing can ruin the fun like a poor streaming connection. That’s especially true when it comes to a live sporting event. 

    That’s the premise driving the latest campaign from Comcast’s Xfinity and Goodby Silverstein & Partners (GS&P), entitled “Between the Streams.”  Directed by Harold Einstein of Dummy Films, the campaign–which consists of four 15-second spots and one 30-second spot–debuted during the NFL Wild Card Game this past weekend on Peacock. 

    “Live sports only happen once, and we wanted to raise awareness for consumers around the need for having the very best internet streaming connection in a high impact way,” said Todd Arata, SVP of marketing communications at Comcast. “The speed, coverage and reliability of the Xfinity 10G Network is what every fan needs in season and beyond. It’s a network made for the internet streaming of live sports and this fun campaign proves that out memorably.” 

    In each spot, we visit the same group of friends at their NFL watch party, where a glitching moment creates a different opportunity for a partygoer to fill the awkward buffering-induced silence. The scenarios grow more comedically extreme and situationally desperate with every successive installment—pushing the friends to make admissions and expose one another in ways a seamless internet streaming connection may have never forced them to. 

    In this commercial, titled “Fun Facts,” a man shares that it’s impossible to lick your elbow–which a buddy nearby is quick to disprove.

    “It’s such a great opportunity to have this much ‘commercial’ real estate during a live game.” said GS&P executive creative director Jim Elliott. “It allowed us to create the sense of a live episodic featuring an ensemble cast of friends seemingly watching the same live game as everyone else. It becomes a uniquely meta experience of us watching them trying to watch the game but suffering more and more throughout thanks to their inferior internet.”  

    The spots will continue to run in social and online in the coming weeks.  

    Credits

    Client Comcast Brand Xfinity Agency Goodby Silverstein & Partners Jeff Goody, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, creative director; Sean Smith, associate creative director; Jack Woodworth, art director; Matthew Bottkol, copywriter; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Jim Haight, director of production; Matthew Winks, executive producer; Phoebe Buckley, Vera Kacurova, producers. Production Company Dummy Films Harold Einstein, director; Glynn Speeckaert, DP; Michael Kanter, producer. Editorial Arcade Edit Sean Lagrange, editor; Paulo Miramontes, assistant editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer. Sound Lime Studios Joel Waters, sound designer, audio engineer; Kris Huayta, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. VFX The Mill Hilary Thomas, managing director/exec producer; Bethan Thomas, VFX producer; Brian Williams, Flame artist. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color producer.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Dummy FilmsHarold Einstein



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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