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    Goodby Silverstein & Partners, Director Harold Einstein Elbow Their Way Into Comedy For Xfinity

    By SHOOTUpdated:No Comments4367 Views

    When it comes to catching a must-watch, can’t-miss live event, nothing can ruin the fun like a poor streaming connection. That’s especially true when it comes to a live sporting event. 

    That’s the premise driving the latest campaign from Comcast’s Xfinity and Goodby Silverstein & Partners (GS&P), entitled “Between the Streams.”  Directed by Harold Einstein of Dummy Films, the campaign–which consists of four 15-second spots and one 30-second spot–debuted during the NFL Wild Card Game this past weekend on Peacock. 

    “Live sports only happen once, and we wanted to raise awareness for consumers around the need for having the very best internet streaming connection in a high impact way,” said Todd Arata, SVP of marketing communications at Comcast. “The speed, coverage and reliability of the Xfinity 10G Network is what every fan needs in season and beyond. It’s a network made for the internet streaming of live sports and this fun campaign proves that out memorably.” 

    In each spot, we visit the same group of friends at their NFL watch party, where a glitching moment creates a different opportunity for a partygoer to fill the awkward buffering-induced silence. The scenarios grow more comedically extreme and situationally desperate with every successive installment—pushing the friends to make admissions and expose one another in ways a seamless internet streaming connection may have never forced them to. 

    In this commercial, titled “Fun Facts,” a man shares that it’s impossible to lick your elbow–which a buddy nearby is quick to disprove.

    “It’s such a great opportunity to have this much ‘commercial’ real estate during a live game.” said GS&P executive creative director Jim Elliott. “It allowed us to create the sense of a live episodic featuring an ensemble cast of friends seemingly watching the same live game as everyone else. It becomes a uniquely meta experience of us watching them trying to watch the game but suffering more and more throughout thanks to their inferior internet.”  

    The spots will continue to run in social and online in the coming weeks.  

    Credits

    Client Comcast Brand Xfinity Agency Goodby Silverstein & Partners Jeff Goody, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, creative director; Sean Smith, associate creative director; Jack Woodworth, art director; Matthew Bottkol, copywriter; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Jim Haight, director of production; Matthew Winks, executive producer; Phoebe Buckley, Vera Kacurova, producers. Production Company Dummy Films Harold Einstein, director; Glynn Speeckaert, DP; Michael Kanter, producer. Editorial Arcade Edit Sean Lagrange, editor; Paulo Miramontes, assistant editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer. Sound Lime Studios Joel Waters, sound designer, audio engineer; Kris Huayta, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. VFX The Mill Hilary Thomas, managing director/exec producer; Bethan Thomas, VFX producer; Brian Williams, Flame artist. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color producer.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Dummy FilmsHarold Einstein



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

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