One Medical has introduced this film to remind people that not wearing a mask can be terrifying, even if you’re a chainsaw killer. The spot is a collaboration between San Francisco ad agencies Goodby Silverstein & Partners and barrettSF.
Titled “Freaking Us Out,” the film features a masked chainsaw killer and a young woman running through the woods at night. The scene intensifies and blurs–as it often does when a chainsaw killer and a young woman are running through the woods at night. But this time, the killer trips and we see that he’s the one who’s being chased. And he’s the one who’s freaked out, because he is wearing a COVID mask and the young woman chasing him is maskless. Her breath appears in the night and a super reminds viewers: “You’re freaking us out. Wear a mask.”
“The spot is a powerful way to remind people how not wearing a mask amid COVID-19 is not only dangerous but terrifying,” said Jeff Goodby, co-founder and co-chairman, Goodby Silverstein & Partners, One Medical’s advertising agency. “A Halloween-themed horror film seemed like the right way to bring light to the reality that being around someone without a mask is scary for everyone, even chainsaw killers.”
Production was carried out through Goodby Silverstein & Partners’ in-house production department. Jeff Goodby and barrettSF’s CEO Jamie Barrett collaborated on the writing, art direction, and direction of the film.
“Jeff and I care about many of the same things and the no-brainer message of wearing a mask is one of them,” said Barrett. “It was great to combine forces.”
CreditsClient One Medical Chris Peel, creative director. Agency Goodby Silverstein & Partners (GS&P), and barrettSF Jeff Goodby, creative direction, art direction, copywriting (GS&P); Jamie Barrett, creative direction, art direction, copywriting (barrettSF); Margaret Brett-Kearns, co-director of production (GS&P); Conor Duignan, head of production (barrettSF); Cassie Edwards, sr. producer. Production Company GS&P Social Jeff Goodby (GS&P), Jamie Barrett (barrettSF), directors; Mark Sandhoff, Michael Miller, DPs; Amanda Steigerwald, line producer. Editorial/Post eLevel David Becker, editor; Steven Castro, assistant editor; Nathan Shipley, Mike Landry, VFX lead Flame artists. Sound Design/Mix David Michel-Ruddy. Music Nic Dematteo; John Dutton, exec producer. Color Grade Roast n Post Sean Wells, colorist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More