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    Goodby Silverstein, Michael Bolton Serve Up “When Some Mac Loves Broccoli Cheddar” For Panera

    By SHOOTUpdated:No Comments2156 Views

    Panera’s head chef Claes Petersson explains that there are really only two things you need for a successful product launch. First, you need a new dish made from amazing ingredients. And second? You need Michael Bolton. 

    To launch its new Broccoli Cheddar Mac & Cheese–a combination of two of their most popular dishes, Broccoli Cheddar Soup and their Mac and Cheese bowl–Panera recruited Michael Bolton to sing a version of his iconic song “When a Man Loves a Woman,” entitled “When Some Mac Loves Broccoli Cheddar.”

    And Bolton’s love for this dish is real. Filmed in his own studio and music room and at his outdoor pool, the spot ends with Bolton singing about Broccoli Cheddar Mac & Cheese while fireworks explode behind him. If only all new food dishes could be launched this way.

    “Bolton contacted us,” explained Will Elliott, a creative director at Goodby Silverstein & Partners (GS&P), the agency behind the spot. “He genuinely is a huge fan of Panera.” Elliott went on to say that the agency and client jumped at the opportunity.   

    Andrew Butte directed the commercial via GS&P Social.

    Credits

    Client Panera Agency Goodby Silverstein & Partners (GS&P) Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Will Elliott, Jon Randazzo, creative directors; Mila Wizel, art director; Sophie Lichtman, copywriter; Leila Gage, Margaret Brett-Kearns, co-directors of production; Danielle Riccardi, executive producer; Phoebe Buckley, producer. Production GS&P Social Andrew Butte, director; John Antcil, assistant director; Mark Sandhoff, Inder Mann, co-DPs; Genevieve McCarty, line producer. Editorial eLevel Michael Damiani, director of postproduction; Erik Johnson, editor; Jocelyn Carranza, assistant editor. Talent Michael Bolton, Claes Petersson. Hair/Makeup/Wardrobe Melissa Dezarate, hair & makeup for Michael Bolton; Averi Rasmussen, hair & makeup for Claes Petersson; Keith Nielson, wardrobe stylist; Allison Kirstukas, wardrobe assistant.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Panera



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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