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    Goodby Silverstein, Michael Bolton Serve Up “When Some Mac Loves Broccoli Cheddar” For Panera

    By SHOOTUpdated:No Comments2172 Views

    Panera’s head chef Claes Petersson explains that there are really only two things you need for a successful product launch. First, you need a new dish made from amazing ingredients. And second? You need Michael Bolton. 

    To launch its new Broccoli Cheddar Mac & Cheese–a combination of two of their most popular dishes, Broccoli Cheddar Soup and their Mac and Cheese bowl–Panera recruited Michael Bolton to sing a version of his iconic song “When a Man Loves a Woman,” entitled “When Some Mac Loves Broccoli Cheddar.”

    And Bolton’s love for this dish is real. Filmed in his own studio and music room and at his outdoor pool, the spot ends with Bolton singing about Broccoli Cheddar Mac & Cheese while fireworks explode behind him. If only all new food dishes could be launched this way.

    “Bolton contacted us,” explained Will Elliott, a creative director at Goodby Silverstein & Partners (GS&P), the agency behind the spot. “He genuinely is a huge fan of Panera.” Elliott went on to say that the agency and client jumped at the opportunity.   

    Andrew Butte directed the commercial via GS&P Social.

    Credits

    Client Panera Agency Goodby Silverstein & Partners (GS&P) Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Will Elliott, Jon Randazzo, creative directors; Mila Wizel, art director; Sophie Lichtman, copywriter; Leila Gage, Margaret Brett-Kearns, co-directors of production; Danielle Riccardi, executive producer; Phoebe Buckley, producer. Production GS&P Social Andrew Butte, director; John Antcil, assistant director; Mark Sandhoff, Inder Mann, co-DPs; Genevieve McCarty, line producer. Editorial eLevel Michael Damiani, director of postproduction; Erik Johnson, editor; Jocelyn Carranza, assistant editor. Talent Michael Bolton, Claes Petersson. Hair/Makeup/Wardrobe Melissa Dezarate, hair & makeup for Michael Bolton; Averi Rasmussen, hair & makeup for Claes Petersson; Keith Nielson, wardrobe stylist; Allison Kirstukas, wardrobe assistant.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Panera



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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