In this Super Bowl commercial for Frito-Lay directed by Tom Kuntz of MJZ for Goodby Silverstein & Partners, the team at Untold Studios created a chorus of singing and breakdancing CGI creatures. From a beat-boxing fox, voiced by Charlie Puth, to a songbird which emerges from the mouth of a crocodile, played by Grammy-winner Megan Thee Stallion, Untold Studios pushed the boundaries for this Big Game ad in which varied creatures discover the captivating flavor of Flamin’ Hot Doritos and Cheetos.
The BAFTA and EMMY-nominated VFX team at Untold, made up of over 45 artists based around the globe, came together to craft the seven characters seen on screen. The entire anatomy of each creature was built from scratch, using state-of-the-art CGI technology over the course of three months.
Credits
Client Frito-Lay Agency Goodby Silverstein & Partners Production MJZ Tom Kuntz, director; Editorial Whitehouse Russell Icke, editor; Joe Carugati, assistant editor; Katrina Kuss, producer; Joanna Manning, exec producer. VFX Untold Studios, London Ben Cronin, creative director; Tom Raynor, VFX supervisor; Alex Kulikov, compositing supervisor; Martino Madeddu, CG supervisor; Tim Van Hussen, animation supervisor; Chloe Dawe, creature supervisor; Mauro Giacomazzo, rigging supervisor; Tomek Zietkiewicz, Sophie Harrison, exec producers. (Toolbox: Maya, ZBrush, Substance, Houdini, Nuke) Color Company 3 Stefan Sonnenfeld, colorist.
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
