In this Super Bowl commercial for Frito-Lay directed by Tom Kuntz of MJZ for Goodby Silverstein & Partners, the team at Untold Studios created a chorus of singing and breakdancing CGI creatures. From a beat-boxing fox, voiced by Charlie Puth, to a songbird which emerges from the mouth of a crocodile, played by Grammy-winner Megan Thee Stallion, Untold Studios pushed the boundaries for this Big Game ad in which varied creatures discover the captivating flavor of Flamin’ Hot Doritos and Cheetos.
The BAFTA and EMMY-nominated VFX team at Untold, made up of over 45 artists based around the globe, came together to craft the seven characters seen on screen. The entire anatomy of each creature was built from scratch, using state-of-the-art CGI technology over the course of three months.
Credits
Client Frito-Lay Agency Goodby Silverstein & Partners Production MJZ Tom Kuntz, director; Editorial Whitehouse Russell Icke, editor; Joe Carugati, assistant editor; Katrina Kuss, producer; Joanna Manning, exec producer. VFX Untold Studios, London Ben Cronin, creative director; Tom Raynor, VFX supervisor; Alex Kulikov, compositing supervisor; Martino Madeddu, CG supervisor; Tim Van Hussen, animation supervisor; Chloe Dawe, creature supervisor; Mauro Giacomazzo, rigging supervisor; Tomek Zietkiewicz, Sophie Harrison, exec producers. (Toolbox: Maya, ZBrush, Substance, Houdini, Nuke) Color Company 3 Stefan Sonnenfeld, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
