“That’s one small step for man, one giant leap for mankind.”
Those venerated words spoken by Neil Armstrong from the Moon on July 20, 1969 signaled a new chapter for the human race. And they serve as the inspiration for a new national spot which premiered on Super Bowl Sunday from Xfinity and Goodby Silverstein & Partners to announce the arrival of the Xfinity 10G Network which takes connectivity–as well as next level gaming–to a new level.
The 30-second spot features a detailed recreation of the Apollo 11 lunar landing which we quickly learn is actually the plotline of a futuristic video game, when a group of young gamers appears on the Moon to break the news of 10G to the celebrated astronauts. The astronauts soon realize they’re merely characters in this action-survival-thriller filled with the spectre of truly perilous moments for our unsuspecting heroes. The game, of course, is being played by these kids on Xfinity’s new and incredibly powerful 10G network.
Directed by Park Pictures’ Lance Acord, the spot—which will feature a longer form cut on YouTube—stars “SNL” vet Will Forte (“The Last Man on Earth,” “MacGruber”) and Chris Bauer (HBO’s “True Blood” and “The Wire” as well as the Apple TV+ NASA-based series “For All Man Kind”).
“10G is Xfinity’s Moon-landing moment,” said GS&P executive creative director Jim Elliott. “What it will enable for human connectivity is nothing short of awe-inspiring. We felt the occasion demanded an equally miraculous film, and Lance Acord was the perfect partner to help us revisit such a significant moment in human history with a distinctly fun, modern twist.”
Credits
Client Comcast/Xfinity Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, Jon Wyville, creative directors; Anthony DiMichele, Sean Smith, associate creative directors; Ryan Self, design director; Bonnie Wan, partner/head of brand strategy; Adam Arola, group strategy director; Nick Reggars, group content strategy director; Jim Haight, director of production; James Horner, executive producer; Kateri McLucas, sr. producer; Senait Hailemariam, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Scott Howard, exec producer; Caroline Kousidonis, line producer; Philip Messina, production designer. Editorial Exile Edit Matt Murphy, editor; Lee Bacak, assistant editor; CL Kumpata, managing partner; Jennifer Locke, exec producer; Jamie Perritt, Chris Meadows, post producers. Audio Post Lime Studios Rohan Young, audio engineer; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. Sound Design LSD Michael Anastasi, sound designer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music Elias Audio Branding Eric Ronick, executive creative director; Matt Phenix, head of production. VFX Pariah Pat Murphy, VFX supervisor; Michael Steinmann, head of production; Mark Tobin, managing director/EP; Gladys Bernadac, VFX producer; Russell Fell, Richie White, Steve Wolff, Fed Saccone, Rod Basham, Flame artists; Diego Binatena, jr. Flame artist; Ean Carr, Nuke artist; Mike Wynd, CG supervisor; Pete Jensen, Mitchell Jaeger, Elizabeth Hammer, CG artists; Reid Southen, matte painter; Jonathan Ficcadenti, After Effects artist. Color Trafik Mark Gethin, colorist; Nate Seymour, color assistant; Greer Bratschie, color producer; Meghan Lang Bice, exec producer.
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
