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    Goodby Silverstein, Director Lance Acord Take One Giant Step For Xfinity

    By SHOOTUpdated:No Comments2210 Views

    “That’s one small step for man, one giant leap for mankind.”

    Those venerated words spoken by Neil Armstrong from the Moon on July 20, 1969 signaled a new chapter for the human race. And they serve as the inspiration for a new national spot which premiered on Super Bowl Sunday from Xfinity and Goodby Silverstein & Partners to announce the arrival of the Xfinity 10G Network which takes connectivity–as well as next level gaming–to a new level.

    The 30-second spot features a detailed recreation of the Apollo 11 lunar landing which we quickly learn is actually the plotline of a futuristic video game, when a group of young gamers appears on the Moon to break the news of 10G to the celebrated astronauts. The astronauts soon realize they’re merely characters in this action-survival-thriller filled with the spectre of truly perilous moments for our unsuspecting heroes. The game, of course, is being played by these kids on Xfinity’s new and incredibly powerful 10G network.

    Directed by Park Pictures’ Lance Acord, the spot—which will feature a longer form cut on YouTube—stars “SNL” vet Will Forte (“The Last Man on Earth,” “MacGruber”) and Chris Bauer (HBO’s “True Blood” and “The Wire” as well as the Apple TV+ NASA-based series “For All Man Kind”).  

    “10G is Xfinity’s Moon-landing moment,” said GS&P executive creative director Jim Elliott. “What it will enable for human connectivity is nothing short of awe-inspiring. We felt the occasion demanded an equally miraculous film, and Lance Acord was the perfect partner to help us revisit such a significant moment in human history with a distinctly fun, modern twist.”

    Credits

    Client Comcast/Xfinity Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, Jon Wyville, creative directors; Anthony DiMichele, Sean Smith, associate creative directors; Ryan Self, design director; Bonnie Wan, partner/head of brand strategy; Adam Arola, group strategy director; Nick Reggars, group content strategy director; Jim Haight, director of production; James Horner, executive producer; Kateri McLucas, sr. producer; Senait Hailemariam, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, founding partner/exec producer; Scott Howard, exec producer; Caroline Kousidonis, line producer; Philip Messina, production designer. Editorial Exile Edit Matt Murphy, editor; Lee Bacak, assistant editor; CL Kumpata, managing partner; Jennifer Locke, exec producer; Jamie Perritt, Chris Meadows, post producers. Audio Post Lime Studios Rohan Young, audio engineer; Jeremy Nichols, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. Sound Design LSD Michael Anastasi, sound designer; Susie Boyajan, exec producer; Cassie Underwood, producer. Music Elias Audio Branding Eric Ronick, executive creative director; Matt Phenix, head of production. VFX Pariah   Pat Murphy, VFX supervisor; Michael Steinmann, head of production; Mark Tobin, managing director/EP; Gladys Bernadac, VFX producer; Russell Fell, Richie White, Steve Wolff, Fed Saccone, Rod Basham, Flame artists; Diego Binatena, jr. Flame artist; Ean Carr, Nuke artist; Mike Wynd, CG supervisor; Pete Jensen, Mitchell Jaeger, Elizabeth Hammer, CG artists; Reid Southen, matte painter; Jonathan Ficcadenti, After Effects artist. Color Trafik Mark Gethin, colorist; Nate Seymour, color assistant; Greer Bratschie, color producer; Meghan Lang Bice, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Lance AcordPark Pictures



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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