Plant milk was once the butt of jokes. Relegated to the crunchy, granola part of society. But things are changing, and fast.
When you finally realize how incredible plant milk is in pretty much anything, that’s called a "Calilujah" moment. And it’s brought to you by Califia Farms in campaign films directed by Harold Einstein of production house Dummy for Goodby Silverstein & Partners.
In the campaign, unsuspecting people try Califia Farms plant milk for the first time–and their reactions are overwhelmingly positive. They are experiencing their “Calilujah” moment.
This particular film shows a couple stretching–literally–their morning coffee routine with the great taste of Califia.
“It’s exciting to try new things and we wanted to bring that feeling to life in these spots,” said Hanna Wittmark, creative director, Goodby Silverstein & Partners.
Credits
Client Califia Farms Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Kate Baynham, Hanna Wittmark, creative directors; Andrew Congleton, art director; Zak DeLange, copywriter; Danielle Riccardi, executive producer; Vince Genovese, sr. producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy. Production Dummy Harold Einstein, director;Glynn Speeckaert, DP; Michael Kanter, exec producer. Editorial Arcade Edit Dave Anderson, editor; Paulo Miramontes, assistant editor; Tom Barnett, producer; Crissy DiSimone, exec producer. VFX/Finishing The Mill Hillary Thomas, exec producer; Esther Montgomery, producer; John Leonti, VFX supervisor; Becky Porter, VFX lead. Actors Rhett George, Katt Silivia. Voiceover Dave Anderson. End Card Animation KEVIN VFX Sue Troyan, exec producer; Jami Shackel, producer; Miguel Delcan, artist. Color Company 3 Tim Masick, sr. colorist; Kevin Breheny, sr. producer. Music Butter Audio Post/Sound Design Lime Studios Joel Waters, engineer/sound designer; Collin Thomas, assistant engineer; Susie Boyajan, exec producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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