What happens when you miscommunicate on a construction site? Autodesk and Goodby Silverstein & Partners (GS&P) paint the picture in this spot which highlights how widespread miscommunication can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo the wall” quickly gets misinterpreted as it’s passed along a busy site and the spot’s 13-strong cast and leads to a rather irreversible result.
The commercial then offers Autodesk Construction Cloud® as a solution that keeps everyone on the same page, at every stage.
Many know Autodesk as the company behind Autodesk® AutoCAD®, Autodesk® Maya® and Autodesk® Fusion 360®. After investing heavily in construction software, the company can help general contractors manage construction jobs from the design phase right through to done via their cloud-based software. Meaning mix-ups, like giant exterior waterfalls, are far less likely to happen.
“Construction work is stressful enough. So it felt right to take a more comedic approach, while still offering up a solution to the problem,” said GS&P CCO Margaret Johnson.
Gary Freedman directed the “Leave No Room For Interpretation” spot which was produced via MJZ and OPC.
