Created by Goodby Silverstein & Partners, this 60-second spot plays off Christopher Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators–from his hotel valet to his tailor, makeup artist, and even his drive-through barista.
Promoting the all-new generation of the BMW 5 Series, highlighted by the first-ever, 100% electric BMWi5, the commercial–directed by Bryan Buckley of Hungry Man–also features actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY Award-winning global superstar and Super Bowl LVIII halftime performer, USHER.
The “Talkin’ Like Walken” spot was lensed by cinematographer Hoyte van Hoytema (Oppenheimer, Interstellar).
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, partner; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Zak DeLange, Colin Nissan, copywriters; Andrew Congleton, Sean Farrell, art directors; Jim Haight, head of production; Matt Flaker, executive broadcast producer; Daniel Chang, sr. broadcast producer; Jim King, director of graphic services; Hanna Hegnell, sr. interactive producer; Rachael Stamps, design studio manager; Joanna Pham, Maria Leung, production artists; Bonnie Wan, partner, head of brand strategy; Katie Coane, group brand strategy director; Nik Poon, brand strategy director; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist; Jane Warren, deputy director of research strategy; Whitney Thomas, sr. research strategist; Meredith Vellines, head of communications. Production Company Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Caleb Dewart, Kim Dellara, exec producers; Hoyte van Hoytema, DP; David Skinner, production designer; Will Vudmaska, production manager; Craig Owens, 1st AD. Editorial Cabin Chan Hatcher, editor; Katy Lester Zamora, producer. Telecine Company 3 Tom Poole, colorist; Shannen Troup, color producer. VFX/Finishing The Mill John Leonti, creative director; Nhat Tran, VFX supervisor, shot supervisor, 2D lead artist; Hillary Thomas, exec producer; Sherilyn Martin, producer; Sandra Ross, 2D artist; Rachel Dorrothy, production coordinator. Sound Design Sonic Union Steve Rosen, sound designer. Audio Post Sonic Union Steve Rosen, Kelly Oostman, sound designers/mix engineers; Graham Carpenter, Alex Thiel, assistant mixers; Justine Cortale, studio director.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
