Created by Goodby Silverstein & Partners, this 60-second spot plays off Christopher Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators–from his hotel valet to his tailor, makeup artist, and even his drive-through barista.
Promoting the all-new generation of the BMW 5 Series, highlighted by the first-ever, 100% electric BMWi5, the commercial–directed by Bryan Buckley of Hungry Man–also features actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY Award-winning global superstar and Super Bowl LVIII halftime performer, USHER.
The “Talkin’ Like Walken” spot was lensed by cinematographer Hoyte van Hoytema (Oppenheimer, Interstellar).
CreditsClient BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, partner; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Zak DeLange, Colin Nissan, copywriters; Andrew Congleton, Sean Farrell, art directors; Jim Haight, head of production; Matt Flaker, executive broadcast producer; Daniel Chang, sr. broadcast producer; Jim King, director of graphic services; Hanna Hegnell, sr. interactive producer; Rachael Stamps, design studio manager; Joanna Pham, Maria Leung, production artists; Bonnie Wan, partner, head of brand strategy; Katie Coane, group brand strategy director; Nik Poon, brand strategy director; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist; Jane Warren, deputy director of research strategy; Whitney Thomas, sr. research strategist; Meredith Vellines, head of communications. Production Company Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Caleb Dewart, Kim Dellara, exec producers; Hoyte van Hoytema, DP; David Skinner, production designer; Will Vudmaska, production manager; Craig Owens, 1st AD. Editorial Cabin Chan Hatcher, editor; Katy Lester Zamora, producer. Telecine Company 3 Tom Poole, colorist; Shannen Troup, color producer. VFX/Finishing The Mill John Leonti, creative director; Nhat Tran, VFX supervisor, shot supervisor, 2D lead artist; Hillary Thomas, exec producer; Sherilyn Martin, producer; Sandra Ross, 2D artist; Rachel Dorrothy, production coordinator. Sound Design Sonic Union Steve Rosen, sound designer. Audio Post Sonic Union Steve Rosen, Kelly Oostman, sound designers/mix engineers; Graham Carpenter, Alex Thiel, assistant mixers; Justine Cortale, studio director.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More