Created by Goodby Silverstein & Partners, this 60-second spot plays off Christopher Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators–from his hotel valet to his tailor, makeup artist, and even his drive-through barista.
Promoting the all-new generation of the BMW 5 Series, highlighted by the first-ever, 100% electric BMWi5, the commercial–directed by Bryan Buckley of Hungry Man–also features actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY Award-winning global superstar and Super Bowl LVIII halftime performer, USHER.
The “Talkin’ Like Walken” spot was lensed by cinematographer Hoyte van Hoytema (Oppenheimer, Interstellar).
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, partner; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Zak DeLange, Colin Nissan, copywriters; Andrew Congleton, Sean Farrell, art directors; Jim Haight, head of production; Matt Flaker, executive broadcast producer; Daniel Chang, sr. broadcast producer; Jim King, director of graphic services; Hanna Hegnell, sr. interactive producer; Rachael Stamps, design studio manager; Joanna Pham, Maria Leung, production artists; Bonnie Wan, partner, head of brand strategy; Katie Coane, group brand strategy director; Nik Poon, brand strategy director; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist; Jane Warren, deputy director of research strategy; Whitney Thomas, sr. research strategist; Meredith Vellines, head of communications. Production Company Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Caleb Dewart, Kim Dellara, exec producers; Hoyte van Hoytema, DP; David Skinner, production designer; Will Vudmaska, production manager; Craig Owens, 1st AD. Editorial Cabin Chan Hatcher, editor; Katy Lester Zamora, producer. Telecine Company 3 Tom Poole, colorist; Shannen Troup, color producer. VFX/Finishing The Mill John Leonti, creative director; Nhat Tran, VFX supervisor, shot supervisor, 2D lead artist; Hillary Thomas, exec producer; Sherilyn Martin, producer; Sandra Ross, 2D artist; Rachel Dorrothy, production coordinator. Sound Design Sonic Union Steve Rosen, sound designer. Audio Post Sonic Union Steve Rosen, Kelly Oostman, sound designers/mix engineers; Graham Carpenter, Alex Thiel, assistant mixers; Justine Cortale, studio director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
