Samuel Adams and Boston Dynamics are throwing the world’s first 100% real robot beer party–and it’s captured in this regional Super Bowl spot from Goodby Silverstein & Partners. We see actual robots drinking and dancing inside the world-famous Boston Dynamics robot lab as they throw back the all-new Wicked IPA Party Pack.
With the official reveal made online this week, the commercial titled, “Your Cousin from Boston (Dynamics)” features everyone’s favorite drinking buddy Your Cousin from Boston raging with the ultimate party companions–state-of-the-art robots trained to pour the perfect pint of Wicked. It’s Night at the Museum…with robots. And beer.
Directed by Aaron Stoller of Biscuit Filmworks, the ad will air on game day regionally across 13 markets and stream nationally via Yahoo/Verizon.
“Boston Dynamics told us no CGI. With their brilliant technology, we didn’t need it! And who knew robots love Sam Adams Wicked Hazy?,” said Jeff Goodby, co-chairman and co-founder of Goodby Silverstein & Partners, Sam Adams’ advertising agency.
Credits
Client The Boston Beer Company/Samuel Adams Agency Goodby Silverstein & Partners AJ Warren, Brett Beaty, Sean Smith, Anthony DiMichele, associate creative directors; Craig Shervin, sr. copywriter; David Spradlin, sr. art director. Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Bousquet, director of brand strategy; Caitlin Neelon, director of communications strategy; Marisa Perazzelli, sr. brand strategist; Leila Gage, director of production; Matt Flaker, executive broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer; Sean Moody, head of production; Jody Lee Lipes, DP; Alexandra Schaller, production designer. Editorial Arcade Edit Jeff Ferruzzo, editor; Crissy Desimone, exec producer; Eddie Mikasa, assistant editor; Alexa Atkin, sr. producer. Music & Sound Design Human Kamela Anderson, head of sync and A&R; Carol Dunn, exec producer; Mike Jurastis, creative director. Audio Post Lime Studios Matt Miller, audio mixer; Ian Connie, audio assistant; Sam Sotomura, sr. producer; Susie Boyajan, exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, Flame lead; Aryel Melek-Shalom, VFX supervisor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
