Samuel Adams and Boston Dynamics are throwing the world’s first 100% real robot beer party–and it’s captured in this regional Super Bowl spot from Goodby Silverstein & Partners. We see actual robots drinking and dancing inside the world-famous Boston Dynamics robot lab as they throw back the all-new Wicked IPA Party Pack.
With the official reveal made online this week, the commercial titled, “Your Cousin from Boston (Dynamics)” features everyone’s favorite drinking buddy Your Cousin from Boston raging with the ultimate party companions–state-of-the-art robots trained to pour the perfect pint of Wicked. It’s Night at the Museum…with robots. And beer.
Directed by Aaron Stoller of Biscuit Filmworks, the ad will air on game day regionally across 13 markets and stream nationally via Yahoo/Verizon.
“Boston Dynamics told us no CGI. With their brilliant technology, we didn’t need it! And who knew robots love Sam Adams Wicked Hazy?,” said Jeff Goodby, co-chairman and co-founder of Goodby Silverstein & Partners, Sam Adams’ advertising agency.
Credits
Client The Boston Beer Company/Samuel Adams Agency Goodby Silverstein & Partners AJ Warren, Brett Beaty, Sean Smith, Anthony DiMichele, associate creative directors; Craig Shervin, sr. copywriter; David Spradlin, sr. art director. Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Bousquet, director of brand strategy; Caitlin Neelon, director of communications strategy; Marisa Perazzelli, sr. brand strategist; Leila Gage, director of production; Matt Flaker, executive broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer; Sean Moody, head of production; Jody Lee Lipes, DP; Alexandra Schaller, production designer. Editorial Arcade Edit Jeff Ferruzzo, editor; Crissy Desimone, exec producer; Eddie Mikasa, assistant editor; Alexa Atkin, sr. producer. Music & Sound Design Human Kamela Anderson, head of sync and A&R; Carol Dunn, exec producer; Mike Jurastis, creative director. Audio Post Lime Studios Matt Miller, audio mixer; Ian Connie, audio assistant; Sam Sotomura, sr. producer; Susie Boyajan, exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, Flame lead; Aryel Melek-Shalom, VFX supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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