In this spot–part of a campaign out of Goodby Silverstein & Partners–we are introduced to a woman who loves to watch her favorite shows on her mobile device, tapping into Comcast Xfinity’s DVR library.
We then see the extent of her passion while she’s serving in court on a jury, her tablet covering her face as she watches her programs and films. However, the judge, lawyers and court attendees aren’t aware she’s Xfinity-distracted because the backside of the tablet facing them has an image of her face affixed to it–and she peels off one image in favor of another and then another to convey different facial emotions, each an appropriate reaction to the courtroom proceedings.
Aaron Stoller of Biscuit Filmworks directed the multiple spots in this new package, including “Jury.”
Credits
Client Comcast Agency Goodby Silverstein & Partners Jeff Goodby, co-chairman, partner; Eric Kallman, Danny Gonzalez, David Suarez, creative diretors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, head of production; James Horner, executive broadcast producer; Leila Seghrouchni, sr. broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Holly Vega, exec producer; Shawn Lacy, managing director; Mala Vasan, line producer. Editorial Arcade Edit Dave Anderson, editor; Andy Trecki, assistant editor; Damian Stevens, managing partner; Sila Soyer, EP/partner; Nicole Visram, exec producer; Jamie Lynn Perritt, producer. VFX/Finishing The Mill LA Enca Kaul, exec producer; Diana DeVries, VFX producer; Tara DeMarco, Bill Higgins, 2D lead artists; Scott Johnson, Adam Lambert, Amir Qureshi, Ashley Forbito, Edward Black, Remedy Huynh, 2D artists; Corey Cosper, Jason Jansky, 3D artists; Lynn Yang, Jiyoung Lee, matte painting; Greg Park, motion graphics; Jeff Langlois, Brett Lopinsky, Laurence Konishi, art dept.; Kris Drenzek, prodn. coordinator. (Toolbox: Flame, Flare, Nuke, Maya) Music Butter Music & Sound Andrew Sherman, owner/CCO; Ian Jeffreys, EP/managing director; Marcus Nelson, exec producer; Annick Mayer, sr. producer. Sound Design/Audio Post Lime Studios, Santa Monica Mark Meyuhas, recording; Rohan Young, Joel Waters, mix and sound design; Jessica Locke, Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, president/managing director/colorist; Rhubie Jovanov, exec producer. End Tag Graphics Timber, Los Angeles Chris Webb, exec producer; Emily Avoujageli, producer; Kevin Lau, creative director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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