In this spot–part of a campaign out of Goodby Silverstein & Partners–we are introduced to a woman who loves to watch her favorite shows on her mobile device, tapping into Comcast Xfinity’s DVR library.
We then see the extent of her passion while she’s serving in court on a jury, her tablet covering her face as she watches her programs and films. However, the judge, lawyers and court attendees aren’t aware she’s Xfinity-distracted because the backside of the tablet facing them has an image of her face affixed to it–and she peels off one image in favor of another and then another to convey different facial emotions, each an appropriate reaction to the courtroom proceedings.
Aaron Stoller of Biscuit Filmworks directed the multiple spots in this new package, including “Jury.”
Credits
Client Comcast Agency Goodby Silverstein & Partners Jeff Goodby, co-chairman, partner; Eric Kallman, Danny Gonzalez, David Suarez, creative diretors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, head of production; James Horner, executive broadcast producer; Leila Seghrouchni, sr. broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Holly Vega, exec producer; Shawn Lacy, managing director; Mala Vasan, line producer. Editorial Arcade Edit Dave Anderson, editor; Andy Trecki, assistant editor; Damian Stevens, managing partner; Sila Soyer, EP/partner; Nicole Visram, exec producer; Jamie Lynn Perritt, producer. VFX/Finishing The Mill LA Enca Kaul, exec producer; Diana DeVries, VFX producer; Tara DeMarco, Bill Higgins, 2D lead artists; Scott Johnson, Adam Lambert, Amir Qureshi, Ashley Forbito, Edward Black, Remedy Huynh, 2D artists; Corey Cosper, Jason Jansky, 3D artists; Lynn Yang, Jiyoung Lee, matte painting; Greg Park, motion graphics; Jeff Langlois, Brett Lopinsky, Laurence Konishi, art dept.; Kris Drenzek, prodn. coordinator. (Toolbox: Flame, Flare, Nuke, Maya) Music Butter Music & Sound Andrew Sherman, owner/CCO; Ian Jeffreys, EP/managing director; Marcus Nelson, exec producer; Annick Mayer, sr. producer. Sound Design/Audio Post Lime Studios, Santa Monica Mark Meyuhas, recording; Rohan Young, Joel Waters, mix and sound design; Jessica Locke, Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, president/managing director/colorist; Rhubie Jovanov, exec producer. End Tag Graphics Timber, Los Angeles Chris Webb, exec producer; Emily Avoujageli, producer; Kevin Lau, creative director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
