In this spot–part of a campaign out of Goodby Silverstein & Partners–we are introduced to a woman who loves to watch her favorite shows on her mobile device, tapping into Comcast Xfinity’s DVR library.
We then see the extent of her passion while she’s serving in court on a jury, her tablet covering her face as she watches her programs and films. However, the judge, lawyers and court attendees aren’t aware she’s Xfinity-distracted because the backside of the tablet facing them has an image of her face affixed to it–and she peels off one image in favor of another and then another to convey different facial emotions, each an appropriate reaction to the courtroom proceedings.
Aaron Stoller of Biscuit Filmworks directed the multiple spots in this new package, including “Jury.”
CreditsClient Comcast Agency Goodby Silverstein & Partners Jeff Goodby, co-chairman, partner; Eric Kallman, Danny Gonzalez, David Suarez, creative diretors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, head of production; James Horner, executive broadcast producer; Leila Seghrouchni, sr. broadcast producer. Production Biscuit Filmworks Aaron Stoller, director; Bob Yeoman, DP; Holly Vega, exec producer; Shawn Lacy, managing director; Mala Vasan, line producer. Editorial Arcade Edit Dave Anderson, editor; Andy Trecki, assistant editor; Damian Stevens, managing partner; Sila Soyer, EP/partner; Nicole Visram, exec producer; Jamie Lynn Perritt, producer. VFX/Finishing The Mill LA Enca Kaul, exec producer; Diana DeVries, VFX producer; Tara DeMarco, Bill Higgins, 2D lead artists; Scott Johnson, Adam Lambert, Amir Qureshi, Ashley Forbito, Edward Black, Remedy Huynh, 2D artists; Corey Cosper, Jason Jansky, 3D artists; Lynn Yang, Jiyoung Lee, matte painting; Greg Park, motion graphics; Jeff Langlois, Brett Lopinsky, Laurence Konishi, art dept.; Kris Drenzek, prodn. coordinator. (Toolbox: Flame, Flare, Nuke, Maya) Music Butter Music & Sound Andrew Sherman, owner/CCO; Ian Jeffreys, EP/managing director; Marcus Nelson, exec producer; Annick Mayer, sr. producer. Sound Design/Audio Post Lime Studios, Santa Monica Mark Meyuhas, recording; Rohan Young, Joel Waters, mix and sound design; Jessica Locke, Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, president/managing director/colorist; Rhubie Jovanov, exec producer. End Tag Graphics Timber, Los Angeles Chris Webb, exec producer; Emily Avoujageli, producer; Kevin Lau, creative director.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More