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    Goodby, RadicalMedia Director Dave Meyers “Let It Rain” For Golden State Warriors

    By SHOOTUpdated:No Comments2369 Views

    This film celebrates the start of the NBA season and the end of the basketball drought for Golden State Warriors fans by magically showering individual fanatics with rain. The drought began when COVID-19 impacted the prior season, translating into a long layoff for the Warriors who finished out of the playoff hunt.

    However, the Warriors–known for their three-point shooting led by the “Splash Brothers”–are now back in business and promise to have a lot of fun along the way. 

    “Joy has long been a core value for this franchise, notably manifesting on the court in the way our team plays. So this season, where the only certain thing is uncertainty, it made sense to anchor ourselves in the guiding principle that, joy changes everything. For 48 minutes, once again, we can escape by losing ourselves in the game we love,” said Amanda Chin, VP, brand marketing, Golden State Warriors.

    Dave Meyers, a Bay Area native, directed the “Let It Rain” spot via production house RadicalMedia for agency Goodby Silverstein & Partners (GS&P). Editing and visual effects were handled by eLevel, GS&)’s in-house arm.

    “The Warriors are known to let it rain from deep,” said GS&P associate creative director Anthony O’Neill. “Raining on fans across the Bay wasn’t easy, but the team around us was tireless. It shows the true love that people from the Bay have for this team.”
     

    Credits

    Client Golden State Warriors Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Adam Reeves, executive creative director; Rony Castor, Anthony O’Neill, associate creative directors; Tajj Badil-Abish, copywriter; Leila Gage, director of production; Christine Oh, sr. producer; Brian Stanley, producer. Production RadicalMedia Dave Meyers, director; Pergrin Jung, DP; Lisa Brugliera, producer; Jim Bouvet, exec producer. Editorial Elevel David Becker, co-creative director of eLevel/editor; Steven Castro, assistant editor; Marie La Tourette, post producer; Michael Damiani, director of postproduction. Telecine Company 3 Stefan Sonnenfeld, colorist; Ashley McKim, VP short form; Blake Rice, producer. VFX/Finishing eLevel Mike Landry, creative director; Natasha Candelaria, Nick Bizzack, Luke Davisson, Zachary Seidner, Lauren Kong, motion artists; John Dutton, exec producer; Marie La Tourette, producer. Sound Design & Mix eLevel Nic Dematteo, audio engineer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Dave MeyerseLevelRadicalMedia



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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