Andreas Nilsson via Biscuit Filmworks directed this :60, “Emily’s Oz,” for Comcast/XFINITY out of Goodby Silverstein & Partners, New York, which debuts during the 2015 Academy Awards on Sunday (2/22). This spot illustrates what a person who is blind sees in their head when they watch their favorite movie.
“Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind. We see her vision of what such iconic characters as the Tin Man looks like, the Cowardly Lion, and Dorothy herself.
The spot promotes Comcast/XFINITY’s accessibility services for its viewers, including a talking guide created in the Comcast Accessibility Lab. In addition to voice guidance and one-touch access to closed captioning, Comcast created an online help and support resource for XFINITY customers looking for information about accessibility-related topics.
“We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. “By bringing the talking guide to as many people as possible, we can help to bridge that gap and make entertainment just as compelling, captivating and fun for people with a visual disability as it is for anyone else.”
“It’s not often you get to do something that feels meaningful on a level far beyond advertising,” said Paul Caiozzo, executive creative director of Goodby Silverstein & Partners, New York. “It definitely shows how entertainment truly is for everyone.”
The spot features a voice-over by two-time Academy Award winner Robert Redford.
Credits
Client Comcast/XFINITY Agency Goodby Silverstein & Partners, New York Jeff Goodby, Rich Silverstein, co-chairmen; Paul Caiozzo, executive creative director; Nathan Frank, creative director; Michael Hagos, Peter Jostrand, art directors; Josh Chua, Sam Dolphin, copywriters; Conner Huber, group brand strategy director; Jane Jun, brand strategist; Tod Puckett, director of broadcast production; James Horner, executive broadcast producer; Tess Kenner, broadcast producer; Charlotte Dugoni, assistant broadcast producer. Production Biscuit Filmworks Andreas Nilsson, director; Matty Libatique, DP; KK Barrett, production designer; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Emily Skinner, line producer. Editorial Rock Paper Scissors Paul Watts, editor; Christian Oreste, Rhys Hecox, assistant editors; Eve Kornblum, exec producer; Jenny Greenfield, Jen Milano, producers. VFX a52 Stefan Gaillot, lead Flame artist/2D VFX artist; Kirk Shintani, CG supervisor; Matt Sousa, Andy Bate, Enid Dalkoff, Steve Wolf, Tiffany Germann, 2D VFX artists; Jose Limon, Joe Paniagua, Jon Balcome, Christian Sanchez, Adam Carter, Paulo Mauro, Vivian Su, 3D artists; Scott Boyajan, producer; Patrick Nugent, Jennifer Sofio Hall, exec producers. (Toolbox: Flame) Post Company 3 New York Tim Masick, Rob Sciarratta, colorists; Angela Lupo, exec producer; Rochelle Brown, color producer. Audio Post Heard City Keith Reynaud, Jeremy Siegel, sound engineers; Gloria Pitagorsky, managing director; Sasha Awn, sr. producer. Sound Design Jafbox Sound Joseph Fraioli, sound designer. End Treatment Graphics Elevel Post Jessica Gibson, animator; PJ Koll, exec producer; Samantha Liss, producer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
