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    Goodby, Comcast To Share “Emily’s Oz” With Viewers On Oscars Night

    By SHOOTUpdated:No Comments2385 Views

    Andreas Nilsson via Biscuit Filmworks directed this :60, “Emily’s Oz,” for Comcast/XFINITY out of Goodby Silverstein & Partners, New York, which debuts during the 2015 Academy Awards on Sunday (2/22). This spot illustrates what a person who is blind sees in their head when they watch their favorite movie.

    “Emily’s Oz” brings to life The Wizard of Oz according to Emily, a seven-year-old girl who was born blind. We see her vision of what such iconic characters as the Tin Man looks like, the Cowardly Lion, and Dorothy herself.

    The spot promotes Comcast/XFINITY’s accessibility services for its viewers, including a talking guide created in the Comcast Accessibility Lab. In addition to voice guidance and one-touch access to closed captioning, Comcast created an online help and support resource for XFINITY customers looking for information about accessibility-related topics.

    “We want to create opportunities for people who love film and television but who might not have the opportunity to experience it to its fullest,” said Tom Wlodkowski, who was hired as Comcast’s vice president of audience in 2012 to focus on the usability of the company’s products and services for people with disabilities. “By bringing the talking guide to as many people as possible, we can help to bridge that gap and make entertainment just as compelling, captivating and fun for people with a visual disability as it is for anyone else.”

    “It’s not often you get to do something that feels meaningful on a level far beyond advertising,” said Paul Caiozzo, executive creative director of Goodby Silverstein & Partners, New York. “It definitely shows how entertainment truly is for everyone.”

    The spot features a voice-over by two-time Academy Award winner Robert Redford.

    Credits

    Client Comcast/XFINITY Agency Goodby Silverstein & Partners, New York Jeff Goodby, Rich Silverstein, co-chairmen; Paul Caiozzo, executive creative director; Nathan Frank, creative director; Michael Hagos, Peter Jostrand, art directors; Josh Chua, Sam Dolphin, copywriters; Conner Huber, group brand strategy director; Jane Jun, brand strategist; Tod Puckett, director of broadcast production; James Horner, executive broadcast producer; Tess Kenner, broadcast producer; Charlotte Dugoni, assistant broadcast producer. Production Biscuit Filmworks Andreas Nilsson, director; Matty Libatique, DP; KK Barrett, production designer; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Emily Skinner, line producer. Editorial Rock Paper Scissors Paul Watts, editor; Christian Oreste, Rhys Hecox, assistant editors; Eve Kornblum, exec producer; Jenny Greenfield, Jen Milano, producers. VFX a52 Stefan Gaillot, lead Flame artist/2D VFX artist; Kirk Shintani, CG supervisor; Matt Sousa, Andy Bate, Enid Dalkoff, Steve Wolf, Tiffany Germann, 2D VFX artists; Jose Limon, Joe Paniagua, Jon Balcome, Christian Sanchez, Adam Carter, Paulo Mauro, Vivian Su, 3D artists; Scott Boyajan, producer; Patrick Nugent, Jennifer Sofio Hall, exec producers. (Toolbox: Flame) Post Company 3 New York Tim Masick, Rob Sciarratta, colorists; Angela Lupo, exec producer; Rochelle Brown, color producer. Audio Post Heard City Keith Reynaud, Jeremy Siegel, sound engineers; Gloria Pitagorsky, managing director; Sasha Awn, sr. producer. Sound Design Jafbox Sound Joseph Fraioli, sound designer. End Treatment Graphics Elevel Post Jessica Gibson, animator; PJ Koll, exec producer; Samantha Liss, producer.

    ScreenWork Categories:Commercial
    Video Tags:Andreas NilssonBiscuit Filmworks



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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