Finding that custom-made gift for that special someone with a flare for individuality gets a whole lot easier with Redbubble which offers original artwork that can be printed on most anything from apparel to home decor and so on.
Promoting that unique gift giving is this spot, “Give The Very Thing” directed by Martina Magorin Borg via Golden LA for agency barrett in San Francisco, with music, sound design and mixing from Beacon Street Studios.
Client Redbubble Agency barrettSF Jamie Barrett, chief creative officer; Todd Eisner, executive creative director; Aryan Aminzadeh, creative director; Brad Kayal, associate creative director; Christian Zerbel, copywriter; Conor Duignan, head of production; Kelli Bratvold, sr. producer; Kevin Albrecht, sr. brand strategist. Production Golden LA, Venice, Calif. Martina Magorin Borg, director; Matthew Marquis, Geoff McLean, exec producers; Tara Saxon, line producer; Florian Stadler, DP. Editorial Golden LA, Venice, Calif. Kevin Gallagher, post exec producer; Volkert Besseling, editor. Music/Sound Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Conway (Kassia Conway), performer; Rommel Molina, sound designer; Lindsey Lerman, producer; Leslie DiLullo, exec producer. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, mixer. VFX Golden LA, Venice, Calif. John Hwang, VFX/animation lead; Alex Brodie, Chris Reilly, VFX artists; Pierre Noble, Tina Kim, post producers. Color Golden LA, Venice, Calif. Luis Silva, colorist.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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