The stakes are high in a game of strip poker in which a scantily clad man and woman are playing out a decisive hand. The guy, however, has a card up his sleeve so to speak as an accomplice�a horse racing jockey�stands behind the woman with a mirror revealing her cards. The man wins the hand. As the woman is about to remove her bra, the spot cuts away to reveal the jockey’s motivation: “We want you to win,” which is the slogan for race track Golden Gate Fields.
Credits
Agency: DDB | San Francisco Lisa Bennett, chief creative officer; Mike Andrews, executive creative director; Andrew Crocker, copywriter; DP Odishoo, producer. Production Company: Furlined Zach Math, director; Diane McArter, David Thorne, executive producers; Gary Bryman, producer; Eric Haase, producer. Editorial: King Cut Kelly McClean, editor; Tamsin Prigge, executive producer. Postproduction: The Syndicate Marshall Plante, colorist Audio: Eleven Jeff Payne, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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