Procter & Gamble’s Gillette Venus rolled out this piece to further de-stigmatize the care of pubic hair. From Grey NY, the spot debuts the song “It’s Time to Care (For Your Public Hair)” featuring female rapper Princess Nokia.
A worthy follow-up to last year’s “The Pube Song”–for which BANG Music won the AMP Award for Best Original Song in a commercial directed by Sacha Beeley of animation studio Strange Beast–this new animated film again teamed Grey NY and Beeley, with BANG as the music house.
“I love that Venus is using all means to get people comfortable with saying pubic,” said Princess Nokia, co-writer and featured artist. “As a songwriter and rapper, I connect with my fans by helping them show up as their truest selves.”
Credits
Client Procter & Gamble/Gillette Venus Agency Grey New York Javier Bonilla, global executive creative director; Rebecca Flinn, creative director, art; Bevan Mahaney, creative director, copy; Lauren Otis, associate creative director, copy; Sophia Moore, sr. art director; Claire Wyatt, sr. writer. Production Agency Townhouse James McPherson, chief production officer; Keira Rosenthal, VP, executive integrated producer; Jasmine Reyes, associate integrated producer; Kurt Steinke, director of music production; Beliansh Assefa, associate music producer. Production Company Strange Beast Sacha Beeley, director; Zoe Muslim, exec producer; Louise Simpson, Nefeli Petika, producers; Nelly Michenaud, Harriet Gillian, Matt Lloyd, Matt Partridge, Ana Garcia Sebastia, animators; Eloise Garlick, Zohar Dvir, Lydia Reid, Daisy Mojave Holland, Laura Jayne Hodkin, animation assistants; Linus Kraemer, compositor. Postproduction GPS Ned Martin, executive post producer; Devon Edwards, post producer; Andrea Podaski, head of edit assist; Brandon Cotter, assistant editor. Music & Audio Post BANG Brian Jones, composer; Alec Setten, exec producer; Karen Lloyd, lead singer. Music Princess Nokia, co-writer & featured artist.
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
