The emperor in this spot has plenty of clothes�and plenty of everything. So much so that his wife is having a hard time finding a gift that will please him. She lavishes upon him a treasure chest full of gold and jewelry, a vintage car, a breathtaking portrait, yet none of these presents make the grade. However, there is something for the man who has everything as the emperor spies a nearby musician serenading him�with a Gibson Guitar. The empress strips the musician of his Gibson, handing it to her hubby who is indeed most pleased.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Andy Clarke, executive creative director; Glen Wachowiak, creative director; Ellie Anderson, copywriter; Bill Lee, art director; Lisa Norman, producer. Production Company: greatguns: usa Gurinder Chadha, director; Sanjay Gupta, DP; Tom Korsan and Mary Sanders, executive producer; Tabrez Noorani, producer; Nitan Daisi, production designer. Shot on stage at ND Studios, Karjat, India. Editorial: Speade Editors Adam Spivey, editor. Postproduction: Framestore CFC | London Ben Rogers, colorist; Matt Clark, online editor. Music: Aardvark Sound Oliver Davis, composer
Sound Design: Aardvark Sound Oliver Davis, sound designer. Audio: Wave Studio Parv Thind, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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