The emperor in this spot has plenty of clothes�and plenty of everything. So much so that his wife is having a hard time finding a gift that will please him. She lavishes upon him a treasure chest full of gold and jewelry, a vintage car, a breathtaking portrait, yet none of these presents make the grade. However, there is something for the man who has everything as the emperor spies a nearby musician serenading him�with a Gibson Guitar. The empress strips the musician of his Gibson, handing it to her hubby who is indeed most pleased.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Andy Clarke, executive creative director; Glen Wachowiak, creative director; Ellie Anderson, copywriter; Bill Lee, art director; Lisa Norman, producer. Production Company: greatguns: usa Gurinder Chadha, director; Sanjay Gupta, DP; Tom Korsan and Mary Sanders, executive producer; Tabrez Noorani, producer; Nitan Daisi, production designer. Shot on stage at ND Studios, Karjat, India. Editorial: Speade Editors Adam Spivey, editor. Postproduction: Framestore CFC | London Ben Rogers, colorist; Matt Clark, online editor. Music: Aardvark Sound Oliver Davis, composer
Sound Design: Aardvark Sound Oliver Davis, sound designer. Audio: Wave Studio Parv Thind, mixer.
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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