A police pursues a black corvette in a high speed chase. It is then revealed that the getaway car is driven by a fish. The corvette drives off the road, down an embankment and up to a lake, the door opens and the fish flies into the water and swims away. The two police cars pull up and the policemen rush out. One exclaims “Dang, he got away.” The other draws “No, he didn’t” while fingering his fishing rod with a bright yellow colored lure. The word “Rapala” appears in red over the lake.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Jim Nelson, executive creative director; Steve Casey, creative director; Tom Camp, writer; Brock Davis, art director; Sean Healey, producer Production Company: Incubator Films,Radke Films Tom De Cerchio, director; Alexandra Chamberlain, executive producer; Kate Dale, producer; Glen Keenan, DP, Editorial: Channel Z Charlie Gerszewski, editor Postproduction: Pixel Farm Dave Sweet, colorist; Steve Medin, online editor/visual effects artist Visual Effects: Stefaniuk Studios Ron Stefaniuk, animatronic creator/artist Sound Design: Elias Arts Jay Nierenberg, sound designer Audio: Pixel Music, Minneapolis Ken Chastain, audio engineer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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