A police pursues a black corvette in a high speed chase. It is then revealed that the getaway car is driven by a fish. The corvette drives off the road, down an embankment and up to a lake, the door opens and the fish flies into the water and swims away. The two police cars pull up and the policemen rush out. One exclaims “Dang, he got away.” The other draws “No, he didn’t” while fingering his fishing rod with a bright yellow colored lure. The word “Rapala” appears in red over the lake.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Jim Nelson, executive creative director; Steve Casey, creative director; Tom Camp, writer; Brock Davis, art director; Sean Healey, producer Production Company: Incubator Films,Radke Films Tom De Cerchio, director; Alexandra Chamberlain, executive producer; Kate Dale, producer; Glen Keenan, DP, Editorial: Channel Z Charlie Gerszewski, editor Postproduction: Pixel Farm Dave Sweet, colorist; Steve Medin, online editor/visual effects artist Visual Effects: Stefaniuk Studios Ron Stefaniuk, animatronic creator/artist Sound Design: Elias Arts Jay Nierenberg, sound designer Audio: Pixel Music, Minneapolis Ken Chastain, audio engineer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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