In this spot that’s part of GE’s ongoing “Ecoimagination” campaign, a boy captures the wind in a jar and gives it as a gift to his grandpa…
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, executive creative director; John Leu, creative director/art director; Brad Roseberry, creative director/copywriter; Regina Ebel, executive producer; Melissa Chester, executive music producer; Filomena Lovecchio, assistant prdoucer. Production Company: Traktor, Santa Monica Traktor (Pontus & Patrik), directors; Emmanuel Lubezki, DP. Editorial: MacKenzie Cutler Gavin Cutler, editor. Visual Effects: MassMarket
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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