Tim Heidecker and Eric Wareheim, a.k.a. Tim & Eric of Adult Swim fame, directed this tongue-in-cheek infomercial style ad starring Jeff Goldblum and introducing the cutting-edge GE link connected LED bulb which can last some 22 years.
In the spot, Goldblum plays an over-the-top celebrity type who owes all of his success to great lighting – the GE Link bulb that enables anyone to remotely control their lighting from anywhere, anytime using just a smartphone and the Wink hub and app. The infomercial touts the many benefits of the GE Link bulb, including its affordability, easy installation and seamless controls from the Wink app, and of course—the beautiful lighting it surrounds you with. In the words of Jeff Goldblum’s character, “Now you can kiss your horribly-lit, non-successful life, goodbye!”
Created by BBDO New York, the two-minute film is currently running on select cable TV and digital channels.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Anne Lac, associate creative director/art director; Judd Counsell, associate creative director/copywriter; Anthony Nelson, group executive producer; Darbi Fretwell, sr. integrated content producer; Rani Vaz, music producer; Brandon Fowler, worldwide sr. director; Peter McCallum, sr. director. Production PRETTYBIRD Tim Heidecker, Eric Wareheim (a.k.a. Tim & Eric), directors; Andrew Wheeler, DP; Hillary Calhoun, line producer; Kerstin Emhoff, executive producer; Karl Reid producer. Post PRETTY BIRD Kyle Brown, editor; Joe Carugati, assistant editor. VFX & Animation Makana Sylva Additional VFX Skulley VFX Music/Sound Beacon Street Studios, Venice, Calif. Audio Post Heard City, NY Cory Melious, mixer. Post Company 3 Tom Poole, colorist. Graphics Anthony Madlangbayan, graphic designer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
