Tim Heidecker and Eric Wareheim, a.k.a. Tim & Eric of Adult Swim fame, directed this tongue-in-cheek infomercial style ad starring Jeff Goldblum and introducing the cutting-edge GE link connected LED bulb which can last some 22 years.
In the spot, Goldblum plays an over-the-top celebrity type who owes all of his success to great lighting – the GE Link bulb that enables anyone to remotely control their lighting from anywhere, anytime using just a smartphone and the Wink hub and app. The infomercial touts the many benefits of the GE Link bulb, including its affordability, easy installation and seamless controls from the Wink app, and of course—the beautiful lighting it surrounds you with. In the words of Jeff Goldblum’s character, “Now you can kiss your horribly-lit, non-successful life, goodbye!”
Created by BBDO New York, the two-minute film is currently running on select cable TV and digital channels.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Michael Aimette, executive creative director; Anne Lac, associate creative director/art director; Judd Counsell, associate creative director/copywriter; Anthony Nelson, group executive producer; Darbi Fretwell, sr. integrated content producer; Rani Vaz, music producer; Brandon Fowler, worldwide sr. director; Peter McCallum, sr. director. Production PRETTYBIRD Tim Heidecker, Eric Wareheim (a.k.a. Tim & Eric), directors; Andrew Wheeler, DP; Hillary Calhoun, line producer; Kerstin Emhoff, executive producer; Karl Reid producer. Post PRETTY BIRD Kyle Brown, editor; Joe Carugati, assistant editor. VFX & Animation Makana Sylva Additional VFX Skulley VFX Music/Sound Beacon Street Studios, Venice, Calif. Audio Post Heard City, NY Cory Melious, mixer. Post Company 3 Tom Poole, colorist. Graphics Anthony Madlangbayan, graphic designer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
