Framestore was the VFX house on this spot designed to demonstrate how GE's deep-sea oil & gas technology helps us discover and maximize resources in extreme conditions. And like previous spots in the campaign, the advertising features a famous machine from popular culture: in this case, the U.S.S. Enterprise. Agency is BBDO New York.
Credits
Client: GE Agency: BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; George Sholley, producer; Judd Counsell, copywriter; Anne Lac, art director; Rani Vaz, director of music and radio production. Production Company: Chelsea David Gordon Green, director; Simon Duggan, DP. Editorial: MacKenzie Cutler Ian MacKenzie, editor. Visual Effects: Framestore, New York and London. Mike McGee, director; Sumer Zuberi, producer; James Razzall, exec producer; David Munoz Forcada, compositing supervisor; Marc Smith, creative director; Will Frazier, Michitaka Inoue, 3D; Sang Joon Kim, Sharon Marcussen, 2D; Yoon Sun Bae, Jessica Lazlo, John Loughlin, Jason Forster, roto; Akira Thompson, Johnny Likens, Chase Masinghill, designers. Music: Human Audio: Sonic Union Michael Marinelli, mixer.
Discipline:Visual Effects
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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