Framestore was the VFX house on this spot designed to demonstrate how GE's deep-sea oil & gas technology helps us discover and maximize resources in extreme conditions. And like previous spots in the campaign, the advertising features a famous machine from popular culture: in this case, the U.S.S. Enterprise. Agency is BBDO New York.
Credits
Client: GE Agency: BBDO New York David Lubars, chief creative officer; Eric Cosper, Michael Aimette, sr. creative directors; Anthony Nelson, group executive producer; George Sholley, producer; Judd Counsell, copywriter; Anne Lac, art director; Rani Vaz, director of music and radio production. Production Company: Chelsea David Gordon Green, director; Simon Duggan, DP. Editorial: MacKenzie Cutler Ian MacKenzie, editor. Visual Effects: Framestore, New York and London. Mike McGee, director; Sumer Zuberi, producer; James Razzall, exec producer; David Munoz Forcada, compositing supervisor; Marc Smith, creative director; Will Frazier, Michitaka Inoue, 3D; Sang Joon Kim, Sharon Marcussen, 2D; Yoon Sun Bae, Jessica Lazlo, John Loughlin, Jason Forster, roto; Akira Thompson, Johnny Likens, Chase Masinghill, designers. Music: Human Audio: Sonic Union Michael Marinelli, mixer.
Discipline:Visual Effects
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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