Ram Truck, in partnership with Austin, Texas-based agency GSD&M, created a piece of long-form content, “School Talk,” to be shared across social media beginning on Father’s Day on the brand’s Facebook page. The video shows a father’s relationship with his kids and his thoughts on his family as he conveys them during career day in a classroom. He’s devoted to doing the right thing and believes in making things better. His job description entails a selfless spirit dedicated to making the next generation better.
Gerard de Thame of Great Bowery Films directed the piece which celebrates the love and dedication of all fathers this holiday.
Credits
Client FCA, Ram Truck Olivier Francois, chief marketing officer, FCA; Marissa Hunter, director of brand advertising, FCA US; Jeff Summers, head of Ram Truck Brand Advertising, FCA US. Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Clay Hudson, group creative director/writer; Jacob Stern, creative director; Laura Busino, director of production; Spencer Gilliam, producer. Production Great Bowery Films Gerard de Thame, director; Fabyan Daw, producer. Editorial Cut+Run Jay Nelson, editor; Bebe Baldwin, producer. Music Marmoset
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
