Ram Truck, in partnership with Austin, Texas-based agency GSD&M, created a piece of long-form content, “School Talk,” to be shared across social media beginning on Father’s Day on the brand’s Facebook page. The video shows a father’s relationship with his kids and his thoughts on his family as he conveys them during career day in a classroom. He’s devoted to doing the right thing and believes in making things better. His job description entails a selfless spirit dedicated to making the next generation better.
Gerard de Thame of Great Bowery Films directed the piece which celebrates the love and dedication of all fathers this holiday.
Credits
Client FCA, Ram Truck Olivier Francois, chief marketing officer, FCA; Marissa Hunter, director of brand advertising, FCA US; Jeff Summers, head of Ram Truck Brand Advertising, FCA US. Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Clay Hudson, group creative director/writer; Jacob Stern, creative director; Laura Busino, director of production; Spencer Gilliam, producer. Production Great Bowery Films Gerard de Thame, director; Fabyan Daw, producer. Editorial Cut+Run Jay Nelson, editor; Bebe Baldwin, producer. Music Marmoset
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
