Ram Truck, in partnership with Austin, Texas-based agency GSD&M, created a piece of long-form content, “School Talk,” to be shared across social media beginning on Father’s Day on the brand’s Facebook page. The video shows a father’s relationship with his kids and his thoughts on his family as he conveys them during career day in a classroom. He’s devoted to doing the right thing and believes in making things better. His job description entails a selfless spirit dedicated to making the next generation better.

Gerard de Thame of Great Bowery Films directed the piece which celebrates the love and dedication of all fathers this holiday.

Credits

Client FCA, Ram Truck Olivier Francois, chief marketing officer, FCA; Marissa Hunter, director of brand advertising, FCA US; Jeff Summers, head of Ram Truck Brand Advertising, FCA US. Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Clay Hudson, group creative director/writer; Jacob Stern, creative director; Laura Busino, director of production; Spencer Gilliam, producer. Production Great Bowery Films Gerard de Thame, director; Fabyan Daw, producer. Editorial Cut+Run Jay Nelson, editor; Bebe Baldwin, producer. Music Marmoset

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