“Unlike Any” is Under Armour’s newest and most expansive global women’s campaign to-date. Created by Droga5 New York, the campaign honors its athletes by pairing each with accomplished spoken word artists to craft poems unique to each athlete’s story. The poems are read by the artists as voiceover on each of the respective films, resulting in powerful odes to celebrate female athletes’ unwavering spirit and transcendent abilities.
This film features famed ballerina Misty Copeland. The camera follows her poetry in motion–unfolding to the words of Saul Williams.
Georgia Hudson of Agile Films directed the series of films which feature Copeland, stunt woman Jessie Graff, Harlem Run founder Alison Desir, world champion sprinter Natasha Hastings, and actress/Taekwondo Black Belt artist Zoe Lanxin.
Credits
Client Under Armour Agency Droga5, NY David Droga, creative chairman; Ted Royer, chief creative officer; Felix Richter, Alexander Nowak, executive creative directors; Doug Hamilton, sr. copywriter; Kia Heinnen, sr. art director; Castro Desroches, art director; Diana Perez, jr. copywriter; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Rebecca Wilmer, sr. producer; Nathan Pardee, producer; Ryan Barkan, Mike Ladman, music supervisors; Niklas Lindstrom, director of interactive production; Cliff Lewis, director of art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, co-head of strategy; Will Davie, group strategy director; Newman Granger, strategist. Production Agile Films Georgia Hudson, director; Zoe White, DP; Myles Payne, exec producer; Alex Chamberlain, head of content; Martha English, line producer. Editorial Work Editorial Cass Vanini, editor; Trevor Myers, Theo Mercado, assistant editors; Erica Thompson, exec producer; Sari Resnick, sr. producer. Postproduction Blacksmith Charlotte Arnold, Megan Sweet, exec producers; Snu Nagaraj, producer; Daniel Morris, Melissa Graff, VFX shoot supervisors/2D leads; Min Liu, designer. Trace VFX Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, 2D artists. QL Beans, 3D tracking. Color MPC Adrian Seery, colorist; Dani Zeitlin, exec producer; Jenna Gabriel, producer. Music Q Department Audio Gramercy Park Studios Chris Afzal, audio engineer/sound designer; Vicky Ferraro, exec producer; Laura Goehrke, associate producer.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
