“Unlike Any” is Under Armour’s newest and most expansive global women’s campaign to-date. Created by Droga5 New York, the campaign honors its athletes by pairing each with accomplished spoken word artists to craft poems unique to each athlete’s story. The poems are read by the artists as voiceover on each of the respective films, resulting in powerful odes to celebrate female athletes’ unwavering spirit and transcendent abilities.
This film features famed ballerina Misty Copeland. The camera follows her poetry in motion–unfolding to the words of Saul Williams.
Georgia Hudson of Agile Films directed the series of films which feature Copeland, stunt woman Jessie Graff, Harlem Run founder Alison Desir, world champion sprinter Natasha Hastings, and actress/Taekwondo Black Belt artist Zoe Lanxin.
Credits
Client Under Armour Agency Droga5, NY David Droga, creative chairman; Ted Royer, chief creative officer; Felix Richter, Alexander Nowak, executive creative directors; Doug Hamilton, sr. copywriter; Kia Heinnen, sr. art director; Castro Desroches, art director; Diana Perez, jr. copywriter; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Rebecca Wilmer, sr. producer; Nathan Pardee, producer; Ryan Barkan, Mike Ladman, music supervisors; Niklas Lindstrom, director of interactive production; Cliff Lewis, director of art production; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, co-head of strategy; Will Davie, group strategy director; Newman Granger, strategist. Production Agile Films Georgia Hudson, director; Zoe White, DP; Myles Payne, exec producer; Alex Chamberlain, head of content; Martha English, line producer. Editorial Work Editorial Cass Vanini, editor; Trevor Myers, Theo Mercado, assistant editors; Erica Thompson, exec producer; Sari Resnick, sr. producer. Postproduction Blacksmith Charlotte Arnold, Megan Sweet, exec producers; Snu Nagaraj, producer; Daniel Morris, Melissa Graff, VFX shoot supervisors/2D leads; Min Liu, designer. Trace VFX Iwan Zwarts, Margolit Steiner, Jacob Slutsky, Caio Sorrentino, Tuna Unalan, 2D artists. QL Beans, 3D tracking. Color MPC Adrian Seery, colorist; Dani Zeitlin, exec producer; Jenna Gabriel, producer. Music Q Department Audio Gramercy Park Studios Chris Afzal, audio engineer/sound designer; Vicky Ferraro, exec producer; Laura Goehrke, associate producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
