People play in the water on the beach as a voiceover shares poetry that evokes the soul of the sea with highly saturated, almost hypnotic, slow-motion images of a bay scene with the tide rolling in. This life-affirming slice of life shows the connection between people and the ocean.
A super appears which reads, “Help defend the soul of LA,” after which appears the Heal the Bay logo and a call to donate at healthebay.org. A Los Angeles area non-profit organization, Heal the Bay protects the bays through advocacy and community engagement. Titled “We Are Happy,” this spot is part of a campaign from McGann/Zhang which served as agency and production house. Geoff McGann was director/creative director/copywriter.
The campaign, which includes several other online spots as well as social media elements, coincides with Heal the Bay’s 30th anniversary.
CreditsClient Heal the Bay Agency McGann/Zhang Geoff McGann, creative director/writer; Ben Marsh, writer; Chase Grammer, art director; Stephen Lattanzi, producer. Production McGann/Zhang Geoff McGann, director. Postproduction McGann/Zhang Chase Grammer, editor. Music Mark Vieha Voiceover Talent Robin Emtage
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More