Last month, Foot Locker and Timberland(R) teamed up with hip-hop legend Nas to launch the 2017 Timberland Legends Collection limited-release series of boots. To promote the collection, agency Pereira & O’Dell NY turned to bicoastal production house Gentleman Scholar to turn out a campaign consisting of colorful animation ads which document pivotal moments in the rapper’s personal journey to artistic expression and success.
Directed by Gentleman Scholar's Chace Hartman, William Campbell and Will Johnson, this spot titled “Dictionary” is the latest installment in that campaign, presenting an animated Nas recounting his drive to change the vocabulary of hip-hop. Flashing back to his teenage years scouring the dictionary cover-to-cover, the moving tapestry of words, colors and beats set in and around NYC’s subway renders the artist’s spoken recollections as vibrant visual poetry. With each new episode dedicated to a new Legends Collection release, “Dictionary” signals the arrival of Timberland’s Volume VIII 6” Premium Strap Boot in stores. With Squeak E. Clean Productions onboard for original music, the series will unveil two more videos in the weeks to come, and two more sets of limited-release Timberland boots.
