Last month, Foot Locker and Timberland(R) teamed up with hip-hop legend Nas to launch the 2017 Timberland Legends Collection limited-release series of boots. To promote the collection, agency Pereira & O’Dell NY turned to bicoastal production house Gentleman Scholar to turn out a campaign consisting of colorful animation ads which document pivotal moments in the rapper’s personal journey to artistic expression and success.
Directed by Gentleman Scholar's Chace Hartman, William Campbell and Will Johnson, this spot titled “Dictionary” is the latest installment in that campaign, presenting an animated Nas recounting his drive to change the vocabulary of hip-hop. Flashing back to his teenage years scouring the dictionary cover-to-cover, the moving tapestry of words, colors and beats set in and around NYC’s subway renders the artist’s spoken recollections as vibrant visual poetry. With each new episode dedicated to a new Legends Collection release, “Dictionary” signals the arrival of Timberland’s Volume VIII 6” Premium Strap Boot in stores. With Squeak E. Clean Productions onboard for original music, the series will unveil two more videos in the weeks to come, and two more sets of limited-release Timberland boots.
Credits
Client Timberland Agency Pereira & O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Juan Leguizamon, creative directors; Maya Renz, art director; Tennille Teague, head of content production; Jon Serna, sr. digital producer; Rhea Phipps, associate producer. Production Gentleman Scholar Chace Hartman, William Campbell, Will Johnson, creative directors/directors; Christina Roldan, exec producer; Christina Barna, Macauley Johnson, art directors; Sue Yee Hubbard, Kirsten Noll, sr. producers; Christopher Wolfgang Mauch, storyboard artist; Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson, Trish Janovic, designers; Laura Yilmaz, Harry Teitelman, lead cel animators; Taik Lee, Ana Chang, Matt Everton, cel animators; Christopher Wolfgang Mauch, Stephanie Simpson, Sam Kim, Aly Tain, additional cel animation; Aaron Kemnitzer, Ana Chang, Lauren Tom, Henry Pak, Pablo Robleto, 2D animators; Alison Alvarez Avila, additional animation; Aaron Kemnitzer, Arsen Arzumanyan, 3D animators; Aaron Kemnitzer, Henry Pak, Lauren tom, Pablo Robleto, compositors; Arsen Arzumanyan, previz artist. Music Squeak E. Clean Productions
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
