Four people come together in a beautiful panoramic setting of intense blue sky and white cobblestone. They move their arms and chairs fly in. They perform a synchronized dance on the chairs to strong techno music with a slow, loud beat. At the end of the dance they are seated motionless and levitate simultaneously on their chairs. The shot expands to include their surroundings, which consists of a suspended halo of hovering black objects. The objects turn out to be car parts, which assemble around the seated foursome. The commercial concludes with a shot of the curve of the earth touched by black space and the words “Hummer: Like Nothing Else.”
Credits
Agency: Modernista! | Boston Gary Koepke, co-founder/executive creative director/art director; Lance Jenson, co-founder/executive creative director/copywriter; Charles Wolford, executive producer; Jared Simmons, assistant producer. Production Company: @radical.media Daniel Askill, director; Toby Irwin, DP; Donna Portaro and Frank Scherma, executive producers; Kathy Rhodes, producer. Shot on location in Victorville, Calif. Editorial: Rock Paper Scissors Angus Wall, editor; Brad Waskewich and Pete Warren, assistant editors; Scott Friske, producer; Linda Carlson, executive producer. Postproduction: Company 3 New York Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Russell Fell, lead 2-D FX artist/visual effects shoot supervisor; Andrew Eksner and Patrick Ferguson, 2-D artists; Kyle Obley, junior 2-D artist; Gil Baron and Laurent Ledru, lead 3-D artists/CG technical supervisors; James Le Bloch and Jeremy Butler, 3-D artists; Neysa Horsburgh, executive p
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
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