Four people come together in a beautiful panoramic setting of intense blue sky and white cobblestone. They move their arms and chairs fly in. They perform a synchronized dance on the chairs to strong techno music with a slow, loud beat. At the end of the dance they are seated motionless and levitate simultaneously on their chairs. The shot expands to include their surroundings, which consists of a suspended halo of hovering black objects. The objects turn out to be car parts, which assemble around the seated foursome. The commercial concludes with a shot of the curve of the earth touched by black space and the words “Hummer: Like Nothing Else.”
Credits
Agency: Modernista! | Boston Gary Koepke, co-founder/executive creative director/art director; Lance Jenson, co-founder/executive creative director/copywriter; Charles Wolford, executive producer; Jared Simmons, assistant producer. Production Company: @radical.media Daniel Askill, director; Toby Irwin, DP; Donna Portaro and Frank Scherma, executive producers; Kathy Rhodes, producer. Shot on location in Victorville, Calif. Editorial: Rock Paper Scissors Angus Wall, editor; Brad Waskewich and Pete Warren, assistant editors; Scott Friske, producer; Linda Carlson, executive producer. Postproduction: Company 3 New York Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Russell Fell, lead 2-D FX artist/visual effects shoot supervisor; Andrew Eksner and Patrick Ferguson, 2-D artists; Kyle Obley, junior 2-D artist; Gil Baron and Laurent Ledru, lead 3-D artists/CG technical supervisors; James Le Bloch and Jeremy Butler, 3-D artists; Neysa Horsburgh, executive p
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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