With Father’s Day nearly upon us, this spot shows the lengths–of a commute–a Dad will go through in order to provide a healthy breakfast for his daughter on the first day of her new job.
Matt Smukler of Community Films directed for Saatchi & Saatchi New York.
Client General Mills/Cheerios Agency Saatchi & Saatchi New York Peter Moore Smith, Justin Ebert, executive creative directors; Johnnie Ingram, creative director; Tanya LeSieur, chief production officer; John Doris, head of content production; Dani Stoller, executive producer; Eric Korte, music director. Production Community Films Matt Smukler, director; Tami Reiker, DP; Carl Swan, Lizzie Schwartz, exec producers; Carr Donald, line producer. Editorial Beast Jim Ulbrich, editor; Elmer McCarty, assistant editor; VFX Calabash Animation, Scott Bravo, sr. VFX artist; Mark Reyes, producer; Michael Ricca, VFX compositor/animator & compositor; Wayne Brejcha, creative director; Sean Henry, exec producer; Emily Williamson, VFX producer. Post Company 3 Tom Poole, colorist. Music Big Foote
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
