Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
Credits
Client: Geico; Vice President, Marketing: Ted Ward; Manager, Broadcast Production and Agency Relations: Amy Hooks; Marketing Buyers: Katherine Kalec, Brighid Griffin; Marketing Coordinator: Thomas Perlozzo; Agency: The Martin Agency, Richmond, Va.; Chief Creative Officer: Joe Alexander; Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger; Vice President, Associate Creative Director: Neel Williams; Associate Creative Director: Mauricio Mazzariol; Vice President, Executive Producer: Brett Alexander; Broadcast Producer: Liza Miller; Junior Broadcast Producer: Coleman Sweeney; Business Affairs Supervisor: Suzanne Wieringo; Senior Integrated Production Business Manager: Amy Trenz; Financial Manager: Monica Cox; Senior Vice President, Group Account Director: Brad Higdon; Account Supervisor: Josh Lybarger; Account Executive: Allison Hensley; Senior Project Manager: Karen McEwan; Production Company: Park Pictures; Director: Terri Timely; Executive Producers: Justin Pollock, Jackie Kelman Bisbee; Line Producer: David Lambert; Editorial Company: Whitehouse Post; Editor: Caleb Hepler; Executive Producer: Kristin Branstetter; Producer: Jojo Scheerer; Telecine: Co3; Colorist: Tim Mascik; Post Facility: Running With Scissors; Flame Artist: Chris Hagen; Executive Producer: Scott Friske; Senior Producer: Cheryl Lage; Music: APM; Audio Post; Company: Rainmaker Studios; Engineer, Mixer: Jeff McManus
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Video Tags:GEICO UnskippablePark Pictures
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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