Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
Credits
Client: Geico; Vice President, Marketing: Ted Ward; Manager, Broadcast Production and Agency Relations: Amy Hooks; Marketing Buyers: Katherine Kalec, Brighid Griffin; Marketing Coordinator: Thomas Perlozzo; Agency: The Martin Agency, Richmond, Va.; Chief Creative Officer: Joe Alexander; Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger; Vice President, Associate Creative Director: Neel Williams; Associate Creative Director: Mauricio Mazzariol; Vice President, Executive Producer: Brett Alexander; Broadcast Producer: Liza Miller; Junior Broadcast Producer: Coleman Sweeney; Business Affairs Supervisor: Suzanne Wieringo; Senior Integrated Production Business Manager: Amy Trenz; Financial Manager: Monica Cox; Senior Vice President, Group Account Director: Brad Higdon; Account Supervisor: Josh Lybarger; Account Executive: Allison Hensley; Senior Project Manager: Karen McEwan; Production Company: Park Pictures; Director: Terri Timely; Executive Producers: Justin Pollock, Jackie Kelman Bisbee; Line Producer: David Lambert; Editorial Company: Whitehouse Post; Editor: Caleb Hepler; Executive Producer: Kristin Branstetter; Producer: Jojo Scheerer; Telecine: Co3; Colorist: Tim Mascik; Post Facility: Running With Scissors; Flame Artist: Chris Hagen; Executive Producer: Scott Friske; Senior Producer: Cheryl Lage; Music: APM; Audio Post; Company: Rainmaker Studios; Engineer, Mixer: Jeff McManus
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Video Tags:GEICO UnskippablePark Pictures
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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