Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
Client: Geico; Vice President, Marketing: Ted Ward; Manager, Broadcast Production and Agency Relations: Amy Hooks; Marketing Buyers: Katherine Kalec, Brighid Griffin; Marketing Coordinator: Thomas Perlozzo; Agency: The Martin Agency, Richmond, Va.; Chief Creative Officer: Joe Alexander; Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger; Vice President, Associate Creative Director: Neel Williams; Associate Creative Director: Mauricio Mazzariol; Vice President, Executive Producer: Brett Alexander; Broadcast Producer: Liza Miller; Junior Broadcast Producer: Coleman Sweeney; Business Affairs Supervisor: Suzanne Wieringo; Senior Integrated Production Business Manager: Amy Trenz; Financial Manager: Monica Cox; Senior Vice President, Group Account Director: Brad Higdon; Account Supervisor: Josh Lybarger; Account Executive: Allison Hensley; Senior Project Manager: Karen McEwan; Production Company: Park Pictures; Director: Terri Timely; Executive Producers: Justin Pollock, Jackie Kelman Bisbee; Line Producer: David Lambert; Editorial Company: Whitehouse Post; Editor: Caleb Hepler; Executive Producer: Kristin Branstetter; Producer: Jojo Scheerer; Telecine: Co3; Colorist: Tim Mascik; Post Facility: Running With Scissors; Flame Artist: Chris Hagen; Executive Producer: Scott Friske; Senior Producer: Cheryl Lage; Music: APM; Audio Post; Company: Rainmaker Studios; Engineer, Mixer: Jeff McManus
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More