A TV news interview segment shows three parties connected via satellite–the reporter/journalist along with two interviewees, a woman and the articulate caveman who objects to Geico’s ads that denigrate Neanderthals. Responding to the journalist’s contention that prehistoric man is backwards, the modern-day caveman sarcastically answers that all his predecessors did was invent the wheel and lay the groundwork for civilization. Seeking an opposing view, the journalist asks the woman for her take which is simply that it looks like the caveman woke up that morning “on the wrong side of the rock.”
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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