A napping patriarch isn’t snoring–but rather the sound emanating from him in slumber is “Flight of the Bumblebee” being played through his nostrils.
The tune changes, though, when his young grandson touches the elderly man’s nose, and the tune becomes a jazz riff.
Wayne McClammy of Hungry Man directed for The Martin Agency. Music house was Beacon Street Studios, with sound design from Barking Owl. Audio post was done at Rainmaker Studios.
Client GEICO Agency The Martin Agency, Richmond, Va. Production Hungry Man, bicoastal Wayne McClammy, director; Music Beacon Street Studios, Venice, Calif. Beacon Street, custom score composers; Adrea Lavezzoli, exec producer. “Flight of the Bumblebee,” composed by Nikolai Rimsky-Korsakov APM Music, Hollywood, stock music. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Ranimaker Studios, Richmond, Va. Jeff McManus, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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