A napping patriarch isn’t snoring–but rather the sound emanating from him in slumber is “Flight of the Bumblebee” being played through his nostrils.
The tune changes, though, when his young grandson touches the elderly man’s nose, and the tune becomes a jazz riff.
Wayne McClammy of Hungry Man directed for The Martin Agency. Music house was Beacon Street Studios, with sound design from Barking Owl. Audio post was done at Rainmaker Studios.
Client GEICO Agency The Martin Agency, Richmond, Va. Production Hungry Man, bicoastal Wayne McClammy, director; Music Beacon Street Studios, Venice, Calif. Beacon Street, custom score composers; Adrea Lavezzoli, exec producer. “Flight of the Bumblebee,” composed by Nikolai Rimsky-Korsakov APM Music, Hollywood, stock music. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Ranimaker Studios, Richmond, Va. Jeff McManus, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
