A napping patriarch isn’t snoring–but rather the sound emanating from him in slumber is “Flight of the Bumblebee” being played through his nostrils.
The tune changes, though, when his young grandson touches the elderly man’s nose, and the tune becomes a jazz riff.
Wayne McClammy of Hungry Man directed for The Martin Agency. Music house was Beacon Street Studios, with sound design from Barking Owl. Audio post was done at Rainmaker Studios.
Client GEICO Agency The Martin Agency, Richmond, Va. Production Hungry Man, bicoastal Wayne McClammy, director; Music Beacon Street Studios, Venice, Calif. Beacon Street, custom score composers; Adrea Lavezzoli, exec producer. “Flight of the Bumblebee,” composed by Nikolai Rimsky-Korsakov APM Music, Hollywood, stock music. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Ranimaker Studios, Richmond, Va. Jeff McManus, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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