Epic Games, Twofifteen McCann, director Adam Berg of Smuggler and digital production studio Digital Domain teamed on a CG spot using a virtual production technique that gave Berg complete camera control to shoot the spot like live action and deliver a cinematic showpice for the video game trilogy’s final chapter–a single time-lapsed take that traverses all three Gears of War worlds. Sound design came out of Skywalker Sound.
Credits
Agency: Lime Studios Joel Waters, mixer. Production Company: Smuggler,Digital Domain, Inc. Adam Berg, director; Lisa Rich, Patrick Milling Smith, Brian Carmody, exec producers.,Ed Ulbrich, president, commercial division; Vernon Wilbert, Jr., VFX supervisor; Melanie La Rue, sr. producer; Chris Fieldhouse, producer; Richard Morton, CG supervisor; William Lennon, coordinator; Todd Miller, editor; Zach Christian, matte painter; Cody Williams, motion graphics artist; Niles Heckman, previs artist; Derek Crosby, TD; Adrian Dimond, TD, rigger; Ryan Apuy, Lee Carlton, Daisuke Nagae, Dave Carlson, David Liu, Desiree Lundsferd, digital artists; Rick Glenn, lead animator; Kevin Culhane, Scott Kravtiz, animators; Jason Mortimer, lead FX artist; Ken Jones, Adrian Graham, FX artists; Rafael F. Colon, lead Nuke compositor; Aruna Inversin, Nuke compositor; Jeff Heusser, Flame artist; Gary Roberts, virtual prodn. supervisor; Gaby Rios, mocap prodn. supervisor; Damon Shelton, sr. mocap pipeline engineer; April Warren, l
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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