Epic Games, Twofifteen McCann, director Adam Berg of Smuggler and digital production studio Digital Domain teamed on a CG spot using a virtual production technique that gave Berg complete camera control to shoot the spot like live action and deliver a cinematic showpice for the video game trilogy’s final chapter–a single time-lapsed take that traverses all three Gears of War worlds. Sound design came out of Skywalker Sound.
Agency: Lime Studios Joel Waters, mixer. Production Company: Smuggler,Digital Domain, Inc. Adam Berg, director; Lisa Rich, Patrick Milling Smith, Brian Carmody, exec producers.,Ed Ulbrich, president, commercial division; Vernon Wilbert, Jr., VFX supervisor; Melanie La Rue, sr. producer; Chris Fieldhouse, producer; Richard Morton, CG supervisor; William Lennon, coordinator; Todd Miller, editor; Zach Christian, matte painter; Cody Williams, motion graphics artist; Niles Heckman, previs artist; Derek Crosby, TD; Adrian Dimond, TD, rigger; Ryan Apuy, Lee Carlton, Daisuke Nagae, Dave Carlson, David Liu, Desiree Lundsferd, digital artists; Rick Glenn, lead animator; Kevin Culhane, Scott Kravtiz, animators; Jason Mortimer, lead FX artist; Ken Jones, Adrian Graham, FX artists; Rafael F. Colon, lead Nuke compositor; Aruna Inversin, Nuke compositor; Jeff Heusser, Flame artist; Gary Roberts, virtual prodn. supervisor; Gaby Rios, mocap prodn. supervisor; Damon Shelton, sr. mocap pipeline engineer; April Warren, l
The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More