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    Gatorade’s “For The Wind” (short film)

    By SHOOTUpdated:No Comments2691 Views

    In this emotionally moving and poignant short film–For The Wind–directed by Lance Acord of bicoastal Park Pictures for Gatorade out of TBWAChiatDay LA, WNBA star basketball player Elena Delle Donne talks about her older sister Lizzie who can’t see, speak or hear due to cerebral palsy. Lizzie, though, is Elena’s inspiration, giving her an inner strength. 

    Contributing to the inspiring feel and vibe of the two-minute film is a soundtrack from Santa Monica, Calif.-based SOUTH Music & Sound Design, with audio post provided by mixer Rohan Young of Lime, Santa Monica. 
     

    Credits

    Music/Sound: SOUTH Music and Sound Design, Santa Monica, Calif. Dan Pritikin, creative director; Robin Holden, composer/sound designer; Ann Haugen, EVP/director of production Audio Post: Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Ben Tomastik, assistant mixer; Susie Boyajan, exec producer. Agency: TBWAChiatDay, Los Angeles Production: Park Pictures, bicoastal/international Lance Acord, director

    Screenwork Type:Top Ten Chart
    Video Tags:Gatorade



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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