Henry-Alex Rubin of Smuggler directed this commercial paying tribute to retiring Yankees shortstop Derek Jeter and his bond with the fans formed over 20 years in Big Leagues.
The spot finds Jeter walking towards one of his final games at Yankee Stadium, interacting with New Yorkers along the way–all to the strains of Frank Sinatra’s stirring rendition of “My Way.” Agency is TBWAChiatDay.
Client Gatorade Agency TBWA\Chiat\Day Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, creative director; Dave Estrada, sr. art director; Nick Ciffone, sr. copywriter; Sarah Patterson, exeutive producer; Garrison Askew, assistant producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, partners; Lisa Rich, COO; Lisa Tauscher, exec producer; Andrew Colon, head of production; Drew Santarsiero, producer; Enrique Chediak, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Dave Sellars, exec producer. Post/VFX The Mill Enca Kaul, exec producer; Melody Alexander, producer; David Lawrence, production coorindator; Jason Bergman, 2D lead; Wyatt Saverese, Nick Lines, 3D lead/artist; Hassan Taimur, 3D artist. Music Frank Sinatra “My Way” “Nothing But the Best (Remastered)” Suzane Peric, music editor. Sound Design/Mix Lime Studios. Rohan Young, mixer/sound designer; Jessica Locke, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
