Henry-Alex Rubin of Smuggler directed this commercial paying tribute to retiring Yankees shortstop Derek Jeter and his bond with the fans formed over 20 years in Big Leagues.

The spot finds Jeter walking towards one of his final games at Yankee Stadium, interacting with New Yorkers along the way–all to the strains of Frank Sinatra’s stirring rendition of “My Way.” Agency is TBWAChiatDay.

Credits

Client Gatorade Agency TBWA\Chiat\Day Stephen Butler, chief creative officer; Brent Anderson, executive creative director; Renato Fernandez, creative director; Dave Estrada, sr. art director; Nick Ciffone, sr. copywriter; Sarah Patterson, exeutive producer; Garrison Askew, assistant producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, partners; Lisa Rich, COO; Lisa Tauscher, exec producer; Andrew Colon, head of production; Drew Santarsiero, producer; Enrique Chediak, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Dave Sellars, exec producer. Post/VFX The Mill Enca Kaul, exec producer; Melody Alexander, producer; David Lawrence, production coorindator; Jason Bergman, 2D lead; Wyatt Saverese, Nick Lines, 3D lead/artist; Hassan Taimur, 3D artist. Music Frank Sinatra “My Way” “Nothing But the Best (Remastered)” Suzane Peric, music editor. Sound Design/Mix Lime Studios. Rohan Young, mixer/sound designer; Jessica Locke, exec producer.

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