The noggins of professional athletes Derek Jeter, Peyton Manning, Kevin Garnett, Dwyane Wade and Jennie Finch are attached to the bodies of a group of rambunctious kids at play. The result is a fun, lighthearted romp as the big-headed athletes with their little bodies and high-pitched voices are cute and endearing.
Credits
Agency: Element 79 Partners Jon Flannery, creative director; Jim Paul, copywriter; Max Stinson, art director; Tom Cronin, producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on location in South Pasadena, Calif., Minneapolis and Miami. Editorial: Spot Welders Inc. Spot Welders, Venice, Calif.
Michael Heldman, editor; Edwina Lantigua and Jeff Maynard, assistant editors; Carolina Wallace, producer; Heather Kojima, executive producer.
Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects Gabby Gourrier, VFX executive producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Darcie Tang, VFX producer; Joe Ken, Tim Davies and Rob Moggach, compositors. Music: Stimmung stimmung, Santa Monica. Audio: Lime Studios Loren Silber, mixer; Lindsey Alvarez, assistant mixer; Jessica Locke, pro
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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