The noggins of professional athletes Derek Jeter, Peyton Manning, Kevin Garnett, Dwyane Wade and Jennie Finch are attached to the bodies of a group of rambunctious kids at play. The result is a fun, lighthearted romp as the big-headed athletes with their little bodies and high-pitched voices are cute and endearing.
Credits
Agency: Element 79 Partners Jon Flannery, creative director; Jim Paul, copywriter; Max Stinson, art director; Tom Cronin, producer. Production Company: MJZ Dante Ariola, director; Toby Irwin, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on location in South Pasadena, Calif., Minneapolis and Miami. Editorial: Spot Welders Inc. Spot Welders, Venice, Calif.
Michael Heldman, editor; Edwina Lantigua and Jeff Maynard, assistant editors; Carolina Wallace, producer; Heather Kojima, executive producer.
Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Asylum Visual Effects Gabby Gourrier, VFX executive producer; Mitch Drain, VFX supervisor; Sean Faden, CG supervisor; Darcie Tang, VFX producer; Joe Ken, Tim Davies and Rob Moggach, compositors. Music: Stimmung stimmung, Santa Monica. Audio: Lime Studios Loren Silber, mixer; Lindsey Alvarez, assistant mixer; Jessica Locke, pro
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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