Gary Freedman via French production company LaPac directed this “Holiday” spot for Louis Vuitton. Set to the song “Happy Together,” the film shares the story of two iconic Louis Vuitton characters, Teddy and Vivienne. As they emerge from snow globes, Teddy follows Vivienne through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The one-minute film uses 3D to bring the story to life, creating an enchanting fairytale inspired by a young boy’s imagination.
Credits
Client Louis Vuitton Agency Buffalo Studio Adrian Gonzalez-Cohen, David Gomez-Gonzales, creative directors. Production LaPac Gary Freedman, director, Linus Sandgren, DP; Jerome Denis, exec producer; Thierry Bettas-Begalin, producer; Lucas Demerdjibachian, production coordinator. Production Services Company Laokoon Film Gabor Sipos, producer; Judit Fodor, line producer; Adam Nazer, unit production manager; Eva Homer, production coordinator; Mark Connell, production designer; Magdolna Varga, art director; Charlotte Corbet, stylist. Postproduction The Mill Paris Laurence Lelong, Caroline Deloffre, Vanessa Koscianski, heads of postproduction. Editorial The Assembly Adam Spivey, editor. Additional Editing Dearcut Flora Jaquot, additional editing; Cutaway Rachel Fourgous, Antoine Zimer, additional editing. Color Company 3 Jean Clement Sorret, Mjathieu Toulet, colorists. Audio THE. Music “Happy Together”
Top Spot of the Week: Dacia, Publicis Conseil, Director Rune Milton Create World of Sand To Celebrate Dakar Rally
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
Read MoreMySHOOT Profiles
Add A Comment