Gary Freedman via French production company LaPac directed this “Holiday” spot for Louis Vuitton. Set to the song “Happy Together,” the film shares the story of two iconic Louis Vuitton characters, Teddy and Vivienne. As they emerge from snow globes, Teddy follows Vivienne through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The one-minute film uses 3D to bring the story to life, creating an enchanting fairytale inspired by a young boy’s imagination.
Credits
Client Louis Vuitton Agency Buffalo Studio Adrian Gonzalez-Cohen, David Gomez-Gonzales, creative directors. Production LaPac Gary Freedman, director, Linus Sandgren, DP; Jerome Denis, exec producer; Thierry Bettas-Begalin, producer; Lucas Demerdjibachian, production coordinator. Production Services Company Laokoon Film Gabor Sipos, producer; Judit Fodor, line producer; Adam Nazer, unit production manager; Eva Homer, production coordinator; Mark Connell, production designer; Magdolna Varga, art director; Charlotte Corbet, stylist. Postproduction The Mill Paris Laurence Lelong, Caroline Deloffre, Vanessa Koscianski, heads of postproduction. Editorial The Assembly Adam Spivey, editor. Additional Editing Dearcut Flora Jaquot, additional editing; Cutaway Rachel Fourgous, Antoine Zimer, additional editing. Color Company 3 Jean Clement Sorret, Mjathieu Toulet, colorists. Audio THE. Music “Happy Together”
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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