Gary Freedman via French production company LaPac directed this “Holiday” spot for Louis Vuitton. Set to the song “Happy Together,” the film shares the story of two iconic Louis Vuitton characters, Teddy and Vivienne. As they emerge from snow globes, Teddy follows Vivienne through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The one-minute film uses 3D to bring the story to life, creating an enchanting fairytale inspired by a young boy’s imagination.
Credits
Client Louis Vuitton Agency Buffalo Studio Adrian Gonzalez-Cohen, David Gomez-Gonzales, creative directors. Production LaPac Gary Freedman, director, Linus Sandgren, DP; Jerome Denis, exec producer; Thierry Bettas-Begalin, producer; Lucas Demerdjibachian, production coordinator. Production Services Company Laokoon Film Gabor Sipos, producer; Judit Fodor, line producer; Adam Nazer, unit production manager; Eva Homer, production coordinator; Mark Connell, production designer; Magdolna Varga, art director; Charlotte Corbet, stylist. Postproduction The Mill Paris Laurence Lelong, Caroline Deloffre, Vanessa Koscianski, heads of postproduction. Editorial The Assembly Adam Spivey, editor. Additional Editing Dearcut Flora Jaquot, additional editing; Cutaway Rachel Fourgous, Antoine Zimer, additional editing. Color Company 3 Jean Clement Sorret, Mjathieu Toulet, colorists. Audio THE. Music “Happy Together”
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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