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    GARTNER Director Marcus Nispel Shows Versatility of Mercedes-Benz Metris

    By SHOOTUpdated:No Comments1818 Views

    This spot from Merkley + Partners NY showcases the ability of the new Mercedes-Benz Metris to reconfigure itself, showing its towing-ability, stowing-ability, range-ability, arrange-ability, protect-ability, detect-ability–and various other “possi-abilities.”

    Director Marcus Nispel of GARTNER took on this project, a mix of product, story and design, to depict the versatility of the Metris.

    “This is a spot that needed to show what the car looks like and all of its possibilities–inside and out,” said Nispel. “I knew that with so much detail, simplicity would be key. An origami-like unfolding with a Bauhaus style. Helvetica, a Massimo Vignelli layout. More like a print brochure than a typical spot. Academic, industrial, but clever and fun.

    Drawing on his roots in design, Nispel worked with the Merkley team to weave together a tapestry of possibilities inherent in the Metris. Utilizing multiple split screens and sliding frames, the spot–titled “Endless Possabilities”–showcases the Metris’ ability to adapt to almost any use.

    Credits

    Client Mercedes-Benz USA Agency Merkley + Partners, NY Andy Hirsch, executive creative director; Eddie Van Bloem, group creative head; Tim O’Malley, associate creative director; Marie Strycharz, copywriter; Kaitlyn Frobosese, art director; Gary Grossman, director broadcast production; Alex Kobak, sr. producer. Production GARTNER Marcus Nispel, director; Giorgio Scali, DP; Donald Block, Elaine Behnken, exec producers; Leanne Amos, line producer. Editorial Union Editorial Marco Perez, editor; Caryn MacLean, post executive producer; Lauren Hafner Addison, post producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:GARTNERMarcus NispelMerkley + Partners



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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