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    GARTNER Director Marcus Nispel Shows Versatility of Mercedes-Benz Metris

    By SHOOTUpdated:No Comments1829 Views

    This spot from Merkley + Partners NY showcases the ability of the new Mercedes-Benz Metris to reconfigure itself, showing its towing-ability, stowing-ability, range-ability, arrange-ability, protect-ability, detect-ability–and various other “possi-abilities.”

    Director Marcus Nispel of GARTNER took on this project, a mix of product, story and design, to depict the versatility of the Metris.

    “This is a spot that needed to show what the car looks like and all of its possibilities–inside and out,” said Nispel. “I knew that with so much detail, simplicity would be key. An origami-like unfolding with a Bauhaus style. Helvetica, a Massimo Vignelli layout. More like a print brochure than a typical spot. Academic, industrial, but clever and fun.

    Drawing on his roots in design, Nispel worked with the Merkley team to weave together a tapestry of possibilities inherent in the Metris. Utilizing multiple split screens and sliding frames, the spot–titled “Endless Possabilities”–showcases the Metris’ ability to adapt to almost any use.

    Credits

    Client Mercedes-Benz USA Agency Merkley + Partners, NY Andy Hirsch, executive creative director; Eddie Van Bloem, group creative head; Tim O’Malley, associate creative director; Marie Strycharz, copywriter; Kaitlyn Frobosese, art director; Gary Grossman, director broadcast production; Alex Kobak, sr. producer. Production GARTNER Marcus Nispel, director; Giorgio Scali, DP; Donald Block, Elaine Behnken, exec producers; Leanne Amos, line producer. Editorial Union Editorial Marco Perez, editor; Caryn MacLean, post executive producer; Lauren Hafner Addison, post producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:GARTNERMarcus NispelMerkley + Partners



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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