Supermodel Kate Upton is cool under fire when her empire is under siege. She calls upon those players brave enough to help her turn the tables and gain retribution via Game of War. Featuring visual effects from Method Studios, this spot was directed by Nathan Price of Park Pictures for agency Untitled Worldwide.
Credits
Visual Effects/Animation: Method Studios, Los Angeles Stephanie Gilgar, exec producer; Michelle Machado, producer; Ben Walsh, VFX supervisor; Brian Burke, CG supervisor; Keith Roberts, animation supervisor; Chris Perkowitz-Colvard, animation lead; Ian Holland, lead Flame; Brian Delmonico, Richard Lambert, Alex Frisch, compositors; Jared Krichevsky, concept; Jak Zaloga, Sergey Kosarev, Tomas Zaveckas, FX; JT Lawrence, Michael Baltazar, light; Chris Sanchez, concept, matte painter; Lersak Bunupuradah, modeling supervisor; Kris Kelly, Cory Cosper, Howie Muzika, Alex Whang, Adam Muratoff, Sung Churl Kim, modeling; Simon Yuen, Migquan Charles Zhou, rig; Stephanie Sweeney, roto/paint supervisor; Crystle Schrecengost, Nick Onstad, Anthony Baptiste, Marvin Jones, Pam Gonzalez, Chris Cortese, roto/paint; Brian Ripley, George Krauter, texture; Fabio Zapata, tracking supervisor; Brittany Montero, tracking coordinator; Charles Searight, David Sudd, Lauren Rogers, Rebecca McKee, tracking. (Toolbox: Flame, Nuke, Maya, VRay, Houdini) Agency: Untitled Worldwide, New York Production: Park Pictures, bicoastal Nathan Price, director
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Video Tags:Method StudiosPark Pictures
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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