This spot parallels G4TV to a buxom, girl of every young boy’s dreams “Digital Goddess” who makes the world a better, more pleasurable place.
Credits
Agency: 72 and Sunny Glenn Cole, creative director; Stephan Baik, art director; Jason Norcross, copywriter; Sam Baerwald, executive producer; Helen Park, producer. Production Company: 740 Sound Design,The Oil Factory, Beverly Hills Eddie Kim, Justin Hopfner, sound designers.,Tomorrow’s Brightest Minds, directors; Billy Poveda, executive producer; Wade Harpootlianh, producer; Guillermo Navarro, DP. Music: Emoto Tony Morales, composer/arranger. Audio: Lime Studios Mark Meyuhaus, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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